Google could soon let celebrities and brands publish their own posts, etc into a News Feed Like format itself on the results pages.
The Verge reports that Google has confirmed it is experimenting with such a format, which will let “any brand, celebrity, or organization have a dedicated Twitter-like feed built right into the company’s search engine.”
The report notes Google has launched something similar for the 2016 US Presidential elections. Google.com/Posts as it is called is a new platform, where voters can see updates, etc directly from the US presidential candidates. Google, however said, that the new format will not be called Google Posts, and does not have a name yet.
Essentially Google’s new tool will be offered to small businesses, celebrities and brands and will allow users to directly engage with the concerned brand, via the Search Results.
One such format has been noticed for a jeweler and clicking on one of the posts, “opens up a dedicated full-screen webpage with text and photos,” notes the report on The Verge. Users also have the option of sharing these little updates or posts on Facebook, Twitter, etc. It could make search around one topic appear in more card like format, which is seen as more mobile friendly.