Google is working to make the Web experience for mobile users better by indexing search results for smartphones. According to a report in Search Engine Land, Google will create a new primary search index for smartphone users in the coming months. “A separate desktop index will be maintained, one that will not be as up-to-date as the mobile index,” the report added. Search Engine Land quoted Google’s Gary Illyes, who confirmed to the site the mobile index will be rolled out within months. Gary talked about the same in a keynote address at Pubcon as well. However, he didn’t give out a timeline for the launch of mobile index.
The Search giant first revealed it is working on mobile index at SMX East last year. Google has since been working to develop the idea. However, no details of the project are known for now. “The most substantial change will likely be that by having a mobile index, Google can run its ranking algorithm in a different fashion across “pure” mobile content rather than the current system that extracts data from desktop content to determine mobile rankings,” the report says.
Google as recently rolled out its faster Accelerated Mobile Pages (AMP) for mobile search results in India. Google’s AMP Project addresses the issue of slow site loading on the internet. It is similar to Facebook’s Instant Articles that is designed to load instantaneously. According to Google, it takes less than one second for an AMP page to load from Google Search. Plus, an AMP page helps in saving 10 times more data as compared to an equivalent non-AMP page, says Google.
Google’s AMP project was announced last year, and there are over 600 million AMP documents that have been created in over 104 languages across the world. In India, publishers like Zomato, NDTV, as well Indian Express Group are all using AMP.
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