Google has announced ‘Review from the web’ feature for businesses, which will show user-generated reviews, along with reviews by critics directly in the search results. According to a blog post, Google will be adding this “Reviews from the web” to local Knowledge Panels, in addition to the “best-of lists and critic reviews features.”
Google’s post says, “Whether your site publishes editorial critic reviews, best-of places lists, or aggregates user ratings, this content can be featured in local Knowledge Panels when users are looking for places to go.” The feature will go live on mobile and desktop across the world, and it will bring “aggregated user ratings of up to three review sites to Knowledge Panels.” This will apply to places like a restaurant, parks, amusement parks, shops, etc.
According to Google, webmasters who allow the review snippet and meet their criteria, will see their site’s “user-generated composite ratings will be eligible for inclusion.” So any local business which is listed on Google and is reviewed on other websites, might see the ‘user generated reviews’ and aggregate ratings also show on the panel on the right in the search results card. For instance, if you search for a restaurant, which is reviewed on Facebook or Zomato by regular users, etc; now on Google, these user reviews will also show in the Google Search card, which gives details on the restaurant.
In the US, Google says “qualifying publishers can participate in the critic review feature in local Knowledge Panels.” Critic’s reviews are those with an editorial tone, more opinionated, and usually coming from an expert, says Google.
Google’s latest step will boost how people get results on the website, and with user reviews showing directly in the search page reduces the need to go to the actual website to find the average rating for a place. Google’s Knowledge Graph and panels on the right-hand side have become more information-rich over time, and the addition of user-reviews in another such step.