Flock messaging app: The Indian competition for Slack

Flock actually started as a messaging tool much before Slack, but only recently decided to refocus on enterprise.

Written by Nandagopal Rajan | Updated: May 4, 2016 3:55 pm
Flock, Flock Slack, Flock vs Slack, Chatting apps for enterprises, Messaging app for business, Flock Android, Flock iOS, Flock App, technology, technology news Flock is a messaging app from India, designed for enterprises that seeks to challenge Slack.

Enterprise messaging is no longer limited to boring emails. Companies across the world are collaborating over new messaging platforms like WhatsApp, Slack and Moxtra. Now, an Indian company in trying to be heard in this space.

Flock actually started as a messaging tool much before Slack, but only recently decided to refocus on enterprise. “We are trying to solve the same problem which is communication in enterprise. We feel the communication that happens over emails leads to a loss of efficiency, and the same can be done much better and faster,” says Ninad Raval, director of product and design at Flock.

Raval says the key differentiators are the simple UI and speed. “Messaging on Flock is fluid and people who moved to our app have complemented us,” he says, adding they have even offered customised features for large customers.  The platform now has over 2,00,000 monthly active users from 19,000 domains.

One key differentiator for Flock from a product like Slack is that fact that all users who log in from the same enterprise domain, say indianexpress.com, will be accessible to others from the company. On the other hand, on Slack users have to be invited to a group to be able to start conversations.

“On Flock, people automatically get added to team. And there is federation between teams and others in the company are accessible when needed,” Raval explains, adding that psychologically everyone is there.
“On other platforms integration with apps is limited, but on Flock the integration is so seamless that they feel like native features and not APIs,” he adds.

Flock has a freemium model with each paid user billed $3 per month. Slack charges $6.67 per active user per month.

“However, we have a per user billing and teams have the option of upgrading on some users who get to access all the features,” he says, suggesting that there is a significant price advantage in comparison to the competition. Raval says they are working on white-labelling the product for some companies.

Here is a feature list of Flock

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Video conferencing: With appear.in integration users can make video/audio calls and conferences with up to 8 people. Screen sharing is also supported.

Actionable to-dos: Allows users to create to-dos and assign responsibilities among team members and track completion.

Opinion polls: Allows users to quickly create polls and mini surveys with real-time results.

Code snippet sharing: Developers can download, forward, edit and reuse code within Flock itself.

Webhooks: Webhooks enables communication between Flock and an app or service in real time.

URL Unfurling: Instant in-line previews of shared web content like articles, websites and tweets.

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