With over 110 million users, Facebook must be a good measure of what was trending in India in 2014. And India, Facebook’s second largest country in volume terms, was a bit different from the rest of the world.
So while the FIFA World Cup was the top trending topic globally, in India the general elections was on top this year, says the 2014 Year in review compiled by Facebooks’s Data Analyst Betsy Cameron, Consumer Content Manager Angie Newman and Product Marketing Manager Peter Yang.
Globally the top trending topics included the Ebola virus outbreak, elections in Brazil, the death of Robin Williams and of course the ice bucket challenge. However, after the elections the Indian were more engaged with the IPL, even more than the Fifa World Cup, followed by the Mars Orbiter Mission and the Kashmir Floods. Technology got the better of entertainment for a change as Chinese smartphone company Xiaomi entering the country was a bigger topic that both Alia Bhatt and the Mary Kom biopic.
Among the most checked in place, India Gate topped ahead of the Taj Mahal and the Gurdwara Bangla Sahib. The Nandi Hills near Mysore and the new LuLu Mall in Kochi also figured in the list.
Cookie Jam was the most popular Facebook game globally and not Candy Crush, which found itself at third position behind Bubble Witch 2 Saga.
The Year in Review top 10 lists were measured by how frequently a topic was mentioned in Facebook posts made between January and December 2014. The list is based on Facebook posts analyzed in an aggregated, anonymised way, and then ranked to create a snapshot of the year on Facebook.