Facebook is trying to boost engagement on the site with its new ‘Recommendations’ feature for its users. With ‘Recommendations’ friends will be able to suggest places to go, local events for a user. The social media giant is also adding the ability to interact with businesses directly on the social media website. Currently the Recommendations feature is only being rolled out for users in the US, and Facebook says over the coming months they’ll launch more features to boost recommendations and communications with businesses on the website.
In a newsroom announcement, Facebook says, “whether traveling to a new place, looking for a hair salon, or searching for the perfect place to eat, people already turn to their friends, family, and local Groups on Facebook for advice.” The new recommendations tool will help organise all these suggestions into one place.
Facebook says that when a user writes a post looking for advice on local places or services like say which restaurant to eat dinner or a new salon for a haircut, they will have the option of switching on “Recommendations for that post.” With that feature turned on, if your friends post suggestions, then the comments will be mapped out and saved in one place. Users can also go to the Recommendations bookmark on Facebook to ask a new question or help their friends.
Facebook has also revamped the Events activity bookmark, and users will be able top browse event recommendations based on what’s popular with friends or events they might have attended in the past.
The social media website has also introduced news ways for people to interact with businesses on the website. For instance, there’s an option to order food directly from a restaurants’ Facebook Page in the US. Any restaurant which uses Delivery.com or Slice in the US will have this ‘Order function.
Users will also be able to book an appointment for spas and salons via the Facebook Page. Additionally they can ask for a time slot from the page itself as well as view the services and offerings. The business will get back on Messenger to confirm the appointment.
Facebook is also giving some business pages a “Get Quote” so a user can know how much services will cost at the place. There will be the option of buying movie tickets straight from a film’s Facebook Page via Fandango. Finally, Facebook is teaming up with Ticketmaster and Eventbrit to let people get tickets to other events directly from the event page on Facebook.
Overall it looks like Facebook has big plans on it how will make business pages a lot more useful on the website. It could also boost engagement on the social media website, which has seen a dip in original posts, content. For now the recommendations feature is US only, but it could roll out to other parts of the world soon.
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