Almost a month back, Facebook rolled out its live feature to all iOS users in the U.S. The live streaming was an exclusive feature available to celebrities and verified profiles with its Mentions app.
Facebook Live is a broadcast tool similar to Twitter’s Periscope that works right from the native app. Facebook says more than 50 percent of people have accessed live videos from an Android smartphone.
The social media company is also expanding its Facebook Live on iOS feature to 30 more countries and plans to roll out the feature to many other countries and pages in the coming weeks.
Facebook says its users watch live video more than three times longer when it is live compared to when it is not live. Facebook has been outspoken that the next growth for the company is video and has been pushing video contents with publishers lately.
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Facebook CEO Mark Zuckerberg took to stage at Samsung’s Unpacked event to speak about company’s vision for videos and how it plans to conquer the video space in the world of virtual reality with its Oculus-powered software.
If you are in US and using Android, the live video feature can be accessed by simply tapping on “What’s on your mind?” at the top of News Feed and selecting the Live Video icon. The feature allows users to add a quick description and even select the audience before going live.