Facebook has announced that Canvas, its full screen mobile ad experience will now be available globally. Facebook says ads load instantly on Canvas when someone taps on the News Feed.
Facebook’s Canvas is natively built, and the company lets advertisers customise the space with the ability to add a mix of video, still images, text and call-to-action buttons.
Canvas does not require special code or software and works on both Android and iOS.
“We made the the creative community a priority when we designed and built Canvas. It’s a product that represents our commitment to creative craft and delivering the best mobile experience for businesses and people,” Chris Jones, Head of Creative Technology, Facebook Creative Shop.
As Facebook expands, mobile is the next phase of its growth and this is reflected in the numbers. Facebook has seen a 52-percent jump in quarterly revenue, thanks to a boost in sales of mobile ads, according to the results announced last quarter.
The social media giant said that mobile ads accounted for 80 percent of total ad revenue in the quarter, compared with about 78 percent in the third quarter and 69 percent a year earlier.
Facebook said it had 1.59 billion monthly active users as of December 31, up 14 percent from the end of 2014. Of those, 1.44 billion used the service on mobile devices, an increase of 21 percent.