Apply Magic Sauce: This tool can reveal your personality based on Facebook posts

Researchers from University of Cambridge have developed a free new online tool that will scan your Facebook profile and let you know what others think of you.

By: IANS | Published: September 9, 2015 11:19 am
Apply Magic Sauce, Facebook Personality tools, Facebook tools, Facebook fun tools, Facebook personality test, Facebook personality apps, Facebook apps, technology, technology news, social media This tool will judge your personality based on your Facebook posts.

Researchers from University of Cambridge have developed a free new online tool that will scan your Facebook profile and let you know what others think of you.

Called “Apply Magic Sauce”, the app looks into your gender, intelligence, political standing, sexual preference and life satisfaction via Facebook posts.

It collects and stores all the information about what you “like”, comment on and post, mirror.co.uk reported.

It then uses that information to build up a profile of you that is uses to target you with advertisements and content it presumes you will like.

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It collaborates the information with personality traits like openness, conscientiousness, extroversion, agreeableness and neuroticism.

Using your Facebook likes and comparing them to other people on the massive social network, it gives you a clear look into your own personality.

Once you log in via Facebook, the tool will show you your results almost instantly.

“We wanted to show people, given this fairly innocuous data, this is the prediction Facebook can make about them,” lead researcher Dr David Stillwell was quoted as saying.

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  1. M
    Mick
    Sep 11, 2015 at 12:53 am
    For this to be moderated implies that the author is an affiliate marketeer and stands to gain via allowing only positive reviews to be posted.
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