Apple has recently shown some activity on its Twitter account, after years of the handle lying dormant. The account, @Apple, was registered on the microblogging website in 2011, but has been left unused by the Cupertino tech giant. The verified account has recently updated its logo, which now features a black Apple logo on a white background.
Apple has not tweeted a single thing from the account till date, but has seen a rapid rise in followers since the account got verified recently. Until recently the account had Twitter’s ‘Egg icon’ depicting that no image was set.
Apple already has a couple of other verified accounts – @AppleNews, @AppStore, @AppleMusic, AppleSupport, @AppleNewsUK, and is reasonably active on all of them. Since @Apple got verified, the number of followers on the twitter handle have skyrocketed. A few days ago the account had around 65,000 followers, but as of today, it has more than 2,84,000 following.
Apple has till date refrained from using social media using any official pages. Instead, most of Apple related news is shared by Apple CEO, Tim Cook via his verified account on Twitter. He has 3.39 million followers on the microblogging website. So, the real question is – why is there activity now on Apple’s Twitter handle? Is Apple going to live tweet its iPhone 7 launch event on September 7?
The cover image on the Twitter account does suggest that Apple is readying for the September launch, but as always, it is hard to know what the company plans to do. Apple is going to launch its latest iPhone at its event in three days.
The company has been tight-lipped about the device, but recent rumours about iPhone 7 specifications suggest that the 4.7-inch version will feature 2GB RAM while the iPhone 7 Plus might get 3GB RAM. Apple is also rumoured to discontinue support for 3.5mm headphone jack in the device in favour of lightening port connectivity for headphones.