Apple has launched a new book called Designed by Apple in California, which chronicles 20 years of Apple’s product designs. And just like all other Apple products, this ain’t cheap either. The $299 hardbound book contains 450 photographs of Apple’s rich history in design. It features past and current products made by the Cupertino giant. The book also documents the techniques and materials used by the company’s design team ‘over two decades of innovation’, and is dedicated to the memory of Steve Jobs.
The photographs in the book have been shot by photographer Andrew Zuckerman in a ‘deliberately spare style’, and comes in two different sizes – a smaller 10.20″ x 12.75″ version that is priced at $199 and a larger 13″ x 16.25″ version at $299. Apple says that the books are printed on ‘specially milled, custom-dyed paper with gilded matte silver edges, using eight colour separations and low-ghost ink.’
“The idea of genuinely trying to make something great for humanity was Steve’s motivation from the beginning, and it remains both our ideal and our goal as Apple looks to the future,” said Jony Ive, Apple’s chief design officer. “This archive is intended to be a gentle gathering of many of the products the team has designed over the years. We hope it brings some understanding to how and why they exist, while serving as a resource for students of all design disciplines.”
Ive explains that the book is ‘an objective representation of our work’. He added the book describes how Apple’s design team works, their values and their goals.
Apple its online post said that the book was developed over an eight-year period, and are available exclusively on Apple’s website in Australia, France, Germany, Hong Kong, Japan, Korea, Taiwan, the UK and the US, and also at select Apple Stores.
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