Micromax’s online-only YU Televentures has launched its YU Yureka smartphone in India at Rs 8,999. It will be exclusively available on Flipkart, and sales start June 5 midnight. Apart from the new black colour variant, YU Yureka is different from the original Yureka (2014) in terms of specifications as well.
YU Yureka Black is said to feature a 5-inch Full HD display (1080×1920 pixels) with a 2.5D curved glass design. The screen is protected by Corning Gorilla Glass 3. It will be powered by an octa-core Qualcomm Snapdragon 430 MSM8937 64-bit processor with 4GB RAM and 32GB of internal storage.
YU Yureka Black comes with a metal unibody design. The dual SIM smartphone supports 4G VoLTE. YU Yureka Black gets a 13MP rear camera with dual LED flash. The front camera is 8MP with selfie flash. It is backed by a 3,000mAh battery. The home button doubles up as a fingerprint scanner. Yu Yureka Black runs Android 6.0 with some UI customization from the company.
Yu has launched nine smartphones since it was started in 2014 in India. It looks like Yu is making a comeback in the smartphone market with Yureka Black. The company launched YU Yureka S and YU Yunique Plus smartphones in August last year.
“Most of the consumers in the age group of 18-25 years felt that all the smartphones in the sub 10K category look almost the same. With Yureka Black, we are targeting these consumers who believe that the phones should be a reflection of their personality and are looking for smartphones which is not just strong in the hardware front but are aesthetically great looking as well,” said Shubhodip Pal, Chief Marketing and Chief Commercial Officer, Micromax Informatics in a press statement.
The pricing on YU Yureka Black places the smartphone in the budget segment, where it will compete with the likes of Xiaomi Redmi 4, Lenovo K6 Power, and Coolpad Note 5. It has been a while since YU Televentures launched a smartphone in India. We’ll have to wait and watch if the company can work its magic with YU Yureka Black as well.