#MakeInIndia: Xiaomi launches Redmi 2 Prime which is made in Andhra Pradesh

Xiaomi announced its first manufacturing unit in India in Sri City, Andhra Pradesh

Written by Debashis Sarkar | Visakhapatnam | Updated: August 11, 2015 1:13 pm
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Chinese smartphone maker Xiaomi has announced its first manufacturing unit in India in Sri City, Andhra Pradesh. The company also launched its first ‘Made in India”smartphone called Redmi 2 Prime at a price of Rs 6,999. Xiaomi has exclusively partnered with Foxconn for this facility and going forward it aims to manufacture all of its smartphones to cater to the demand in the country.

“Redmi 2 Prime is the first smartphone from Xiaomi to be assembled in our facility in Sri City. We would like to thank Andhra Pradesh government for helping us to start local manufacturing within just six months. Initial talks started in February and today we have already started to sell the Redmi 2 Prime,” said Xiaomi Global VP Hugo Barra.

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“We have great faith in young leaders and young companies like Xiaomi. These new generation companies and entrepreneurs will be key to the success of Andhra Pradesh and India,” said Andhra Pradesh Chief Minister Chandrababu Naidu. “We are happy to partner with Xiaomi as they set up their first manufacturing unit in India, as part of the Make in India program. We believe this partnership will provide new opportunities to youth of the state and develop an electronics manufacturing ecosystem of global standards in Andhra Pradesh. We welcome Xiaomi to Sunrise Andhra Pradesh and India.”

Amitabh Kant, Secretary, Department of Industrial Policy & Promotion (DIPP), said India has a huge amount of young energy right now and in many ways Mi represents the vibrancy, dynamism and innovation for present day India.  “Future of Xiaomi is not in China. It is in India. The kind of growth opportunity this country will give going forward cannot be matched by any other at this point of time. India has been the back office of the world and China has been the factory of the world. But this is radically changing given the IT skillset present here,” he said.

“The combination of a young company like Xiaomi, Foxconn, Sri City along with a dynamic Andhra Chief Minister will enable Hugo Barra’s team to capture the Indian market and take head on with the likes of Apple and Samsung.”

Xiaomi has a similar facility, in partnership with Foxconn in Brazil apart from China. “The unit in Brazil and the one here are exactly the same. It took us about three times more the time to start manufacturing in Brazil than in India,”said Barra.

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In the true Make in India sense, the company admitted that they are currently importing every component from China and is assembling at its Sri City plant. However, the company aims to procure locally. “This is like the typical chicken and egg story. Unless there is any smartphone manufacturing happening in the country, you cannot expect to get components locally,”added Barra.

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“While we will continue to import components from China for some time, we will soon look at getting the packaging of our smartphones done locally. This might be followed by getting chargers and batteries for Mi smartphones from local vendors,” said Manu Jain, Xiaomi India head.

Commenting about the capacity of the Sri City facility, Barra said, “This is just the start and we are adding manpower and our related resources every day. It is too early to comment on the capacity, however, the facility is highly scalable.”

The facility will focus only on manufacturing smartphones. “We would make smartphones to cater to the local demand and we are not looking at exporting smartphones now,” said Jain.

Given that Xiaomi smartphones are competitively priced, it is unlikely that Mi smartphones would get cheaper with local manufacturing. The company states that making in India provides tax benefits, helps save in operation costs, provides better inventory management and speeds up time to market.

Xiaomi has also partnered with Redington to sell smartphones in retail stores. The company is now focusing on offline sales after expanding its online reach from just Flipkart. While the new Redmi 2 Prime will be initially available online, the device would be soon made available in retails stores as well.

It’s economics: Why smartphone makers are taking the ‘Make in India’ call

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“Redmi 2 is the most popular smartphone in terms of sales after the Redmi 1S. With this we are looking to reach more customers,”said Barra.

The Redmi 2 Prime is exactly same when compared to the Redmi 2 only for double the RAM and ROM. The Prime version comes with 16GB eMMC ROM (expandable up to 32GB) and 2GB LPDDR 3 RAM.

Others specs are 4.7-inch 720p HD IPS fully laminated display, 64-bit 1.2 GHz Qualcomm Snapdragon 410 CPU, Android 4.4.4 KitKat with MIUI 6, 8MP BSI f/2.2 rear camera, 2MP BSI front camera, 2,200 mAh battery with Quick Charge technology and Dual 4G SIM card slots

The Redmi 2 Prime will available from today on Flipkart without any flash sale.

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  1. D
    Darshan
    Jun 15, 2016 at 12:07 pm
    Please do not purchase MI product. This company do not give proper response to their customers.lt;br/gt;lt;br/gt;I have purchased MI note 3 Order number: 5160601808440432. I have received defective device and I am asking about replacement but from support team I hear for wait and I have wait 10 days for courier company pick up. But they have not pick up till now.lt;br/gt;lt;br/gt;I have asked for refund for that they are telling me there is no refund policy.lt;br/gt;lt;br/gt;I have talked with "Ifteker", "Anand" their floor superior also send email to , but there is no positive response.lt;br/gt;lt;br/gt;All the team are hiding their face and they do not provide me any reasonable answers. I have all chat history which I have talked with support team. But I cant do any thing. There is only one way to contact MI owner for there Indian branch un-respective support.lt;br/gt;lt;br/gt;I have faced this issue and I am suggesting you all please do not purchase MI product. At last this is "China product" and support team is also not help full.
    Reply
    1. D
      Darshan
      Jun 15, 2016 at 12:08 pm
      Please do not purchase MI product. This company do not give proper response to their customers.lt;br/gt;lt;br/gt;I have purchased MI note 3 Order number: 5160601808440432. I have received defective device and I am asking about replacement but from support team I hear for wait and I have wait 10 days for courier company pick up. But they have not pick up till now.lt;br/gt;lt;br/gt;I have asked for refund for that they are telling me there is no refund policy.lt;br/gt;lt;br/gt;I have talked with "Ifteker", "Anand" their floor superior also send email to Manu Jain but there is no positive response.lt;br/gt;lt;br/gt;All the team are hiding their face and they do not provide me any reasonable answers. I have all chat history which I have talked with support team. But I cant do any thing. There is only one way to contact MI owner for there Indian branch un-respective support.lt;br/gt;lt;br/gt;I have faced this issue and I am suggesting you all please do not purchase MI product. At last this is "China product" and support team is also not help full.
      Reply
      1. S
        swathi
        Aug 24, 2016 at 5:30 am
        Even i to faced the same issue as you mentioned. i have received defect mobile redmi note 3 and i am waiting from 1 month for pickup. No proper response from team and still they are informing to be patient sooner problem will be resolved. I suggest to approach consumer forum for proper justice.
        Reply
        1. T
          Tarun Das
          Mar 14, 2016 at 2:41 am
          This mi2 prime, I use to Dubai and Kuwait..?
          Reply
          1. K
            Kutty
            Aug 10, 2015 at 11:52 pm
            Indian think that made in India makes as proud but that's not the case. Now a days people say chain mall. Tomorrow they say India mall. Which will be not reliable.
            Reply
            1. S
              Sameer India
              Aug 11, 2015 at 12:54 am
              I think it is better to for china embled redmi2 rather than local (hurry burrily established plant) embled redmi prime. Soon every body would complaining about all kinds of problems and abusing Mi for the cheap qauality. Don't fall for the greed of double the memory and space. It is not worth the trouble. I made my friend cancel his order for prime and place order for redmi 2.
              Reply
              1. A
                Ashwin
                Aug 11, 2015 at 4:10 pm
                If people like you started working for them, then definitely, it will be of cheap quality. Learn to praise, if good things are happening.
                Reply
                1. D
                  Dwibhashyam Agasthyeswar
                  Aug 10, 2015 at 11:50 pm
                  This is a manufacturing facility in Sri City in AP to manufacture smart phone. It is not maruti car embley of 1985 of congress regime
                  Reply
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