Xiaomi Mi 5 is launching in India tomorrow. Like any Xiaomi phone, there is a lot of anticipation and buzz around the launch of the phone. The one thing people want to know is the price as everything else about the device in the public domain thanks to the big global launch of the phone at the MWC in Barcelona last month.
But what will the price be? My guess is Rs 24,990 for the base model. That is if Xiaomi stays conservative. It could, however, go for the kill with a killer price. And knowing Hugo Barra, there is a serious likelihood of this happening. But let’s not stick our neck out, and say the phone will be priced Rs 21,990. Yes, that would be a risky call at this moment.
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However, I will not be surprised if Xiaomi actually does this or any other price that makes this phone seems good value for money for the Indian audience. They have good reason to. After the superb start in 2014, Xiaomi had a relatively quiet 2015.
There were a few big launches in the earlier half, but no new devices for a few months. For any smartphone company these days, it is a struggle to stay top of mind in a market. And being on top of mind is more important for a brand like Xiaomi, which does not believe in offline marketing. So it might just need a great price to get it back into hunting mode. It already has a superb device in the Mi 5, and an aggressive price will only add to its edge.
The price will also be crucial to how other manufacturers react. For instance, at a price point in the early twenty thousands, they can effectively make the rest of the Android phones in the Rs 20,000 to Rs 30,000 price bracket redundant. That is because at least on specs, the Mi 5 is as good as most Android flagships priced upwards of Rs 40,000.
While it might not to be able to get a lot of people who want to flaunt a Samsung Galaxy S7, it can certainly take out a lot of the Chinese phone which claim to be mid-range flagships.