Xiaomi is now the third largest smartphone vendor across 30 cities in India in Q2 2016, and this is based on IDC data. Xiaomi has 8.1 per cent share, followed by Intex at 8 per cent and Lenovo/Moto at 7.2 per cent for India’s top 30 cities, claims the company. Samsung is the largest smartphone brand with 28.5 per cent market share and Micromax stands second at 11.9 per cent.
Xiaomi VP Hugo Barra tweeted about the same in from his official handle. “IDC: Xiaomi was the 3rd largest smartphone vendor in India’s top 30 cities in Q2 (from 6th in Q1), 8.1% market share,” he said.
“Apart from Reliance Jio (Lyf), other Indian vendors were unable to hold on to their market share in Q2 2016. Similar was with global vendors except for Samsung which managed to sustain its market leadership position. This has led to a sharp increase in the market shares of China based vendors across all Tiers even with their mid segment ASPs (ranging from $150-$200) purely on the back of strong distribution channel, better channel schemes and huge promoter programmes as compared to the rest” says Varun Singh , Market Analyst, IDC India.
“This is a clear indication that the offline channel cannot be wished away by vendors for operating long term in highly competitive Indian market” adds Singh.
Xiaomi credits the success to its budget Redmi Note 3 smartphone, which is company’s highest-shipped smartphone for India. According to IDC’s India Monthly Smartphone Tracker – June 2016, Redmi Note 3 is the highest-shipped smartphone for online platform in India in any given quarter. Xiaomi claims to have sold around 1.75 million units of Redmi Note 3 in just five months.
“We are seeing changes in the distribution strategies by many vendors with many popular online exclusive models being made available offline as well, such as Xiaomi Redmi Note3, Le Eco Le1s, Moto G Turbo Edition, etc. This is indicative of an evolving hybrid distribution structure – online plus offline, which will help these vendors bring their popular smartphone models into smaller towns and cities,” Upasana Joshi , Senior Market Analyst, IDC India said.
Xiaomi Redmi Note 3 was launched in India in March. The smartphone comes in two storage options – 16GB for Rs 9,999 and 32GB for Rs 11,999. The highlight of this budget smartphone is its beefy 4,050 mAh battery. There’s 5.5-inch full HD display, metal unibody design, Qualcomm Snapdragon 650 processor, 2GB RAM and 16GB space.
In our review, we said Redmi Note 3 it ticks all the right boxes. Battery, which can be a pain point at this price is not a problem and the phone has virtually no lag. The battery easily lasted for more than a day and a half on heavy usage during our review.
Video: Xiaomi Redmi 3S Prime Review
Budget devices from Xiaomi seem to be doing well in India. The company recently unveiled its budget Redmi 3S and Redmi 3S Prime smartphones with focus on battery. Xiaomi claims to have sold over 90,000 units of Redmi 3S Prime in just eight minutes of its flash sale. Battery, again, is the highlight of the two smartphones as they pack a massive 4,100 mAh batteries each. Xiaomi Redmi 3S and Redmi 3S Prime are priced at Rs 6,999 and Rs 8,999 respectively.
With the latest IDC numbers, Xiaomi is once again trying to showcase that it has grown in the Indian market. However, in its home market of China, Xiaomi is struggling against the competition with brands like Oppo, Vivo doing extremely well, even in the premium segment.
Xiaomi claims it has solid numbers in India’s top thirty cities, but that hasn’t helped it break into the overall top five if you go by IDC’s overall rankings. The Chinese start-up has a bigger presence online in India via Flipkart, Mi.com, Amazon India, etc, though it has plans to ramp up offline presence as well. This can explain why it is doing well in select cities.