With Project Ara, Google wants to rule the mobile world, block by block

If the concept catches the world's fancy you might see some large smartphone manufacturers of today being relegated to becoming module makers

Written by Nandagopal Rajan | Updated: November 2, 2014 7:40 am
Project Ara Project Ara

If Google has its way, the world would in a few years be buying parts of their smartphone as they do with apps at the moment.

ALSO READ: Are you ready to assemble your own phone?

No wonder the search and advertising giant, which seems to be nurturing device ambitions of late calls its Project Ara the hardware version of Android. Like with Android, Mountain View wants to keep a grip on this open source project and will itself build and sell the frame which forms the base of the new modular phone.It wants developers to create the modules that will go it. This could be a keyboard module, a long life battery or a zoom lens. The possibilities are so mind boggling that it could change the way we use smartphones.

In the ideal Ara scenario, the smartphone will be able to adapt to very specific requirements of the user like adding multiple battery modules for a camping trip with multiple lens options. While it is a win-win for consumers it could sound the death knell for a lot of Google’s present day device partners. Who would want to buy a hard framed phone when they could pick and choose what they want, at affordable price points. Google’s challenge on the other hand would be to keep the prices under control.

The developers won’t have scale and the economies that come with it. At least not initially. There wouldn’t be any taker for the ambitious project if the modules end up more expensive that a regular smartphone. To start with, project head Paul Eremenko says he want to keep the cost of the frame under $50. But he accepts that putting a price on one of these phones is still a long way off.

If the concept catches the world’s fancy you might see some large smartphone manufacturers of today being relegated to becoming module makers. By the way selling BlackBerry keyboards or Nokia cameras for an Android phone might be a business idea whose time has come.

 

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  1. J
    john
    Nov 4, 2014 at 12:17 am
    Google already pretty much rules the mobile world, from the low end all the way through the high end.As far as expanding their dominance, they seek to expand their reach with Android One. Project Ara is not seen as a g expansive strategy - it is Android One that is seen this way.Project Ara, on the other hand, is the most environmentally conscious, socially conscious, and consumer friendly development in the mobile space in many, many years.
    Reply
  2. R
    Rajamanickam
    Nov 1, 2014 at 3:32 pm
    It seems the media has starting giving news about Project Ara only after working prototype of ara. But the people who are very eager to see the Ara phone had started discussing about it few months back itself. We can read that interesting discussions from comments section of this video (s:www.youtube/watch?...
    Reply
  3. R
    Rajamanickam
    Nov 1, 2014 at 3:32 pm
    It seems the media has starting giving news about Project Ara only after working prototype of ara. But the people who are very eager to see the Ara phone had started discussing about it few months back itself. We can read that interesting discussions from comments section of this video (s:www.youtube/watch?...
    Reply