Saturday, Nov 22, 2014

Can Windows Phone challenge Android at cheaper price points?

Windows Phone 8.1 has been opened up for more manufacturers Windows Phone 8.1 has been opened up for more manufacturers
Written by Nandagopal Rajan | New Delhi | Posted: May 6, 2014 10:47 am | Updated: May 6, 2014 11:09 am

be much more than a billion. But Indian manufacturers, with the large volumes they could bring, can push Windows Phone growth way ahead of predictions, especially with Apple’s iOS having plateaued in recent times.

Things are not as simple as they seem, though. The event that I mentioned earlier, the first after the Microsoft-Nokia deal was sealed, was to familiarise Indian media with the Nokia XL, a phablet based on Android. Nokia is pegging its Android-based devices as a bridge between its Asha and Lumia devices. J Gerry Purdy, chief mobile analyst at Compass Intelligence, is convinced Nokia X series is aimed at addressing the lower cost segment in emerging markets. “First, the cost of Android devices is less than Windows Phone because the volume of handsets is so much larger in Android. Second, there is already a large ecosystem of services and apps. Plus, it enables Microsoft to leverage their cloud services such as OneDrive, Skype and Office,” he says.

But then this is exactly what Microsoft also hopes to achieve with Windows Phone. So there is every possibility that Nokia’s Android experiment is going to have a very short life, putting to an end the confusion in consumer minds. With Nokia focusing on Windows Phone and newer manufacturers pushing the price points of these phones even lower, there is a chance that Android might finally find some serious competition. There is certainly a Window opening here.

nandagopal.rajan@ expressindia.com

 

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