Spice on Friday showcased its Fire One Mi-FX 1 Firefox smartphone which was announced last week. Priced at Rs. 2,229, the Fire One Mi-FX 1 competes directly with the Intex Cloud FX FireFox smartphone which was launched on Monday at a price of Rs. 1,999. The Intex Cloud FX is the cheapest smartphone currently available in India.
Justifying the higher price of Spice Fire One Mi-FX 1, the company’s CEO Prashant Bindal said, “The smartphone comes with a better battery along with a 1.3 MP rear camera with flash and front VGA camera. We are also offering a silicon cover for free.”
The device is aimed at the masses that are looking for ward to use a cheap smartphone to make calls, messages, email, and stay connected on social media.
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The 2G Dual SIM enabled handset comes with a 1 GHz processor, 2.5 G connectivity, 8.89 cm HVGA capacitive touch screen, 1.3MP primary camera and 0.3 MP front camera. It packs a 1400 mAh battery. On the storage front, it has a memory slot that can be expanded up to 4 GB. Users will need a microSD card for multimedia tasks as there almost no internal memory.
The Marketplace on this phone help users to download apps. This device also supports several Indian languages like Hindi, Tamil and Bangla and comes preloaded with Facebook, Twitter and Connect A2 instant messaging app. It is important to note that currently users will not find many popular Android apps on the Firefox marketplace.
Spice has also partnered with Aircel to give 1 GB of free data per month for three months.
Asked about Firefox’s plans to launch handsets in the mid-range segment, James Ho, senior director, Firefox Mobile Devices Group told Indianexpress.com: “Currently we are focusing on the ultra-low price smartphone market. We want to help feature phone users in India to upgrade to a smartphone. However, in the coming days, our handset partners are looking at bringing devices in every price segment in the country.”