On the day HTC One M8 started selling in India, Sony upped the ante by launching its new premium flagship, the Xperia Z2, at the same price of Rs 49,990. However, Sony also added its new SmartBand to the deal in a bid to make wearable devices more popular in India.
The Sony Xperia Z2 will stand out for its dust-proof and water-proof body, 20.7MP camera with 4K video recording capabilities and the access it gives to loads of Sony content.
- Ae Dil Hai Mushkil Audience Reaction: Ranbir, Aishwarya, Anushka Starrer Gets A Thumbs Up
- Bigg Boss 10, October 27 Review: Navin, Lokesh Fights During The Immunity Task
- Shivaay Audience Reaction: Ajay Devgn Impresses Viewers
- Pakistan High Commission Staffer Caught With Defence Documents: What It Means For India & Pakistan
- The Royal Opera House Reopens After Decades Of Neglect: Here’s A Quick Tour
- Tata Sons Rubbishes Cyrus Mistry’s Allegations: Here’s What Happened
- Pakistan High Commissioner denies allegations leveled on his staffer for espionage activities
- Odisha: Villagers Refuse To Cremate Dalit Woman’s Body
- Here’s What Farhan Akhtar Said On Karan Johar-MNS ‘Deal’ Over Ae Dil Hai Mushkil’s Release
- Government’s Diwali Gift to Central Government Employees, Pensioners
- Bigg Boss 10 26th October Review: This Episode Is All About Fights
- New Zealand Beat India By 19 Runs In Ranchi; Series Levelled At 2-2
- DND Toll-Free: Noida Toll Company Moves Supreme Court Against Allahabad High Court
- British PM Theresa May Says Kashmir Is A Matter For India, Pakistan To Sort Out
- J&K: Students Suffer As Schools Along LOC Forced To Shut Amid Firing
Kenichiro Hibi, Managing Director of Sony India, told indianexpress.com that pricing was intentional as they wanted to remain competitive in the flagship segment. “The phone is packed with the all the latest technology that Sony is proud to offer. We want customers to feel what is next for the mobile phone segment,” he added.
Significantly, Sony is trying to make wearable devices more popular in India with bundling its SmartBand with the Sony Xperia Z2 and pricing it at Rs 5,990 when bought without the phone. “Most customers don’t know what wearable devices are. Our intention is to let customers use these devices and know how they can impact your life,” Hibi said, explaining the aggressive pricing on the bands.
The Sony SmartBand will run with all Android KitKat smartphones through the Lifelog app which will keep tabs on everything happening in a person’s life. Hibi said Sony wanted to leave the choice to the customer and not limit them to using the SmartBand just with a Sony phone.
Asked if it was becoming difficult with so many new players entering the Indian market, Hibi said: “Having more players will help smartphones penetrate the market more and that is good.”
Sony India claims a 10 per cent market share in smartphones and is targeting sales of Rs 5,500 crore this fiscal.