On the day HTC One M8 started selling in India, Sony upped the ante by launching its new premium flagship, the Xperia Z2, at the same price of Rs 49,990. However, Sony also added its new SmartBand to the deal in a bid to make wearable devices more popular in India.
The Sony Xperia Z2 will stand out for its dust-proof and water-proof body, 20.7MP camera with 4K video recording capabilities and the access it gives to loads of Sony content.
Kenichiro Hibi, Managing Director of Sony India, told indianexpress.com that pricing was intentional as they wanted to remain competitive in the flagship segment. “The phone is packed with the all the latest technology that Sony is proud to offer. We want customers to feel what is next for the mobile phone segment,” he added.
Significantly, Sony is trying to make wearable devices more popular in India with bundling its SmartBand with the Sony Xperia Z2 and pricing it at Rs 5,990 when bought without the phone. “Most customers don’t know what wearable devices are. Our intention is to let customers use these devices and know how they can impact your life,” Hibi said, explaining the aggressive pricing on the bands.
- After Congress Vice President Rahul Gandhi, Liquor Baron Vijay Mallya’s Twitter Account Hacked
- Find Out What PM Narendra Modi Told Cabinet Over Demonetisation Decision
- Home Minister Rajnath Singh Assures Safety Of All Tourists Stranded On Havelock Island
- Government To Waive Service Tax On Debit, Credit Card Transactions Of Up To Rs 2,000
- President Pranab Mukherjee Criticises Parliament Disruptions Over Demonetisation
- Pakistan International Airlines Flight Carrying Over 40 Passenger On Board Crashes
- Shah Rukh Khan On Raees Clash With Kaabil: It’s Impossible To Have A Solo Release In India
- US-President Elect Donald Trump Named TIME’s Person Of The Year 2016
- O. Panneerselvam: 10 Things You Need To Know
- PM Narendra Modi Slams Opposition For Not Letting Parliament Function
- Nawazuddin Siddiqui On Working In Raees: Was Nervous To Shoot With Shah Rukh Khan
- Bathinda Dancer Murder: Video Showing Accused Opening Fire At Marriage
- 5 Lesser Known Facts About Sasikala Natarajan
- Congress Leader Shashi Tharoor’s Delhi Home Burgled: Here’s What Happened
- Reserve Bank Of India Keeps Repo Rate Unchanged Post Demonetisation
The Sony SmartBand will run with all Android KitKat smartphones through the Lifelog app which will keep tabs on everything happening in a person’s life. Hibi said Sony wanted to leave the choice to the customer and not limit them to using the SmartBand just with a Sony phone.
Asked if it was becoming difficult with so many new players entering the Indian market, Hibi said: “Having more players will help smartphones penetrate the market more and that is good.”
Sony India claims a 10 per cent market share in smartphones and is targeting sales of Rs 5,500 crore this fiscal.