Samsung’s forthcoming flexible smartphone has been grabbing headlines for several months, but a new report from South Korea says the company has a “two-track strategy”, which will help the it launch foldable smartphones in the market. Instead of unveiling its final flexible display smartphone, ET News claims, Samsung will first introduce a “dual-screen” phone that will feature two separate flat displays on each side.
If the device hits the bullseye, then the company will go ahead and mass produce the phone. Apparently, the device would be manufactured in limited quantities since the company wants to test the market first. Also, the first flexible smartphone from Samsung is expected to launch sometime next year, claims ET news. A second smartphone, featuring a single flexible display panel could be introduced in 2018.
Samsung has enough resources and technology to mass produce smartphones with flexible displays. Although Samsung released a curved OLED smartphone, called ‘Galaxy Round’ in 2013, it only manufactured in limited quantities. Later, Samsung released the ‘Galaxy Note Edge’, the world’s first smartphone with an edge display. Samsung’s current flagship smartphone, the Galaxy S7 Edge, features a dual-curved display.
The South Korean tech giant is not the only one toying with flexible displays. Earlier this year, Lenovo showcased a foldable smartphone and tablet at its annual Tech World conference in San Francisco. The prototypes seemed interesting and engaging. However, Lenovo has no plans to release its devices with flexible displays immediately.
Samsung first demoed the flexible display technology at CES 2013 and could move to commercial stage in just four years.