Samsung J7 Prime first impressions: Ticks all boxes, but can it replicate success?

Samsung Galaxy J7 Prime features a metal unibody design, that reminded us of similar budget smartphones out there. Here’s our first impressions of the device

Written by Hansa Verma | New Delhi | Updated: September 20, 2016 1:47 pm
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Samsung J7 Prime and J5 prime have been launched in India as successors of the popular J7 and J5 mid-range smartphones. The newcomers in the J series pack several Made for India features like S Bike and Ultra Data Saving, along with two new features called S Power Planning and S Secure. These help in saving a user’s smartphone battery and keeping the device content secure at all times.

S Power Planning gives users the option to reserve battery for calls, extend battery life and forward calls when no battery when the device is low on juice. S Secure can be used to lock and hide apps, secure a folder (company’s KNOX security) and protect privacy while browsing Internet via secure WiFi option.

Samsung’s new J7 Prime and J5 Prime are mid-budget smartphones and feature a metal unibody design. The J5 Prime is priced at Rs 14,790 and J7 Prime costs Rs 18,790. Samsung Galaxy J Prime series is a significant upgrade to its J (2106) series as the new devices get a metal unibody design and fingerprint scanner. Samsung J7 Prime is bigger in terms of display and comes with an octa-core processor and a larger battery. We spent some time with the J7 Prime and here’s our first impressions of the device:

Samsung Galaxy J7 Prime features a metal unibody design, that reminded me of similar budget smartphones out there. It’s got a sturdy build and is ergonomic to hold. There’s 2.5D curved glass, which gives the J7 Prime a stylish look.

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The rear is minimalist with the camera lens placed in the top center, which I liked. However, I found the left side of the device a bit cluttered with the SIM slot, two different volume buttons and SD card slot, all placed one below the other.

Samsung J7 Prime features a 5.5-inch full HD display. The icons are sharp and the screen looks vivid. We didn’t get to take the device out in sunlight to see how the display performs there, but we’ll have more on that in our review.

Samsung J7 Prime’s rear camera produces sharp images. Though we couldn’t explore its camera much, it did quite well in area with decent lighting. The J7 Prime gets a 8MP front camera, which gave us decent results.

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Samsung J7 Prime is powered by an octa-core processor with 3GB RAM and 16GB internal storage. The memory in J7 Prime is expandable up to 256GB via microSD card slot. The apps opened instantly and J7 Prime worked well even with number of apps running simultaneously. However, we couldn’t connect to the Internet, watch videos or play graphics heavy games on it during the post-launch session. Therefore, we’d like to reserve our judgement on processor for later. Samsung’s J7 Prime packs a 3,300 mAh battery, which should easily last a day on heavy usage. The home button in both J5 Prime and J7 Prime double up as fingerprint scanner.

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Samsung’s budget J series has done well for the company so far and we’ll have to wait and watch if the new smartphones receive the same kind of response, especially when the mid-budget segment is currently flooded with Chinese offerings of similar kinds.