Bollywood superstar Salman Khan is gearing up to venture into the smartphone segment with his new line-up of Android devices under the ‘Being Smart’ brand. According to a report in The Economic Times, the actor has already finalized the Chinese player to manufacture phones that will cost below Rs 20,000.
The report said that either Salman or members of his family will take direct shareholding in the new venture. “He’s currently building an operational management team to be headed by a professional with leadership stints at Samsung and Micromax, two top industry executives told ET,” the report said.
Sources close to the publication revealed that the new lineup of phones will be initially sold online before hitting the offline retail market. The plan is to make the smartphones available through ‘Being Human’ stores. In case you need a refresher, Being Human is a popular clothing and accessories brand. The royalties from the clothing line support education and healthcare initiatives of the Being Human Foundation.
‘BeingSmart’ smartphones will compete with the likes of Oppo, Vivo and Xiaomi in the mid-budget segment. India is perhaps the fastest growing smartphone market after China and the US. Especially, with mid-budget segment booming in India, Salman’s association with the brand is likely to sway a lot of fans in the favour of ‘BeingSmart’. Overall in the smartphone operating system market, Android remains on top in Q4 with 82 per cent of the total market.
Salman Khan had previously wished to enter into the smartphone market two years ago. However, a few smartphone manufacturers showed interest, they eventually backed out at that time as the megastar reportedly demanded high royalty charges.