Little known Pantel Technology has emerged as leader in the Indian Tablet PC market, ahead of even Samsung and Micromax, thanks to increased sales in the government and retail sectors. According to Cyber Media Research, nearly 1.36 million Tablet PCs were shipped, registering a growth of 31.8 per cent year on year. CMR said “a number of vendors pre-stocked shipments for sale during the month of October”.
Faisal Kawoosa, lead analyst at CMR Telecoms Practice said players like Pantel have been able to successfully get a push from government and enterprise segments which was needed by the segment. “With not much sales happening at the consumer side and the enterprises also not so bullish about this product, the procurement in the government domain have helped this product to re-surface,” he said.
“However, as government goes by the cost effective purchasing system, we will see low-priced brands like Pantel, Datawind, etc. having an edge compared to other vendors like Micromax, Samsung and Xiaomi. For them to grow, Tablets have to get along consumers and enterprises,” he added.
Ranvi Sharma, Analyst for Tablet Devices, said the sub Rs 10,000 segment, Rs 5,000 – Rs 10,000 price bracket is growing significantly. “This is a healthy indication that while the consumer is accepting low priced devices, it is at the same time keeping a check on the quality thus pushing the device cost above Rs 5,000. In the past, under Rs 5,000 devices had quality issues and majority of the consumers were not happy with the products in this price range.”
She said tablets were expected to follow the smartphone trend of improving specifications over a period of time in 2016.