Oppo has come out in first place in the Chinese smartphone market during the third quarter of 2016, a feat which is a first for the company. A latest IDC ‘Asia/Pacific Quarterly Mobile Phone Tracker’ report notes that Oppo overtook Huawei in the Chinese smartphone market, which itself grew 5.8 per cent year-on-year.
Data shared by IDC shows that Oppo shipped 25.3 million units in Q3, which represents a 121 per cent year-on-year growth for the company. According to Oppo, their ‘Selfie Expert’ F1 Plus smartphone (known as R9 in China) has been the top-selling phone in the Chinese market during Q3.
Vivo was second in IDC’s chart with 19.2 million units shipped during Q3 2016 – Huawei came third with 18 million units shipped, while Xiaomi held the fourth spot with 10 million smarthpones shipped during the period.
“We are delighted at OPPO’s continued growth, and at the enthusiasm we’re receiving from consumers in China and in our markets around the world. Our recent performance confirms the power of our core commitment – to build premium-quality devices that are tailor-made for the real needs of our users,” said Sky Li, OPPO Global VP, MD of International Mobile Business and President of OPPO India. “Taking this winning streak and commitment to our consumers ahead, we want to work hard towards experiencing the same amount of success and love in the Indian market as India is definitely a priority for us,” he added.
Oppo attributes its fast growth in India to the company’s ‘aggressive expansion offline channel strategy’. Oppo, in September, said company’s offline presence has expanded to 35,000 Point of Sales and also 180 after sales service centers. Oppo has launched a series of selfie-focussed smartphones in India, which it calls ‘selfie-experts’. These include Oppo F1, F1 Plus and recently announced Oppo F1s. Oppo F1s is being manufactured in the company’s factory that has been setup in Noida, which started production in July with a capacity of 10 million units.