Tuesday, Sep 23, 2014

Nokia X could end up cannibalising low-end Lumia’s. Here is why

The Nokia X series phones will rely upon an open version of the Android mobile software system created by Google that has become the world's most popular software used in smartphones.  The Nokia X series phones will rely upon an open version of the Android mobile software system created by Google that has become the world's most popular software used in smartphones.
Tech Desk | New Delhi | Posted: March 7, 2014 8:25 am | Updated: March 7, 2014 8:59 am

Nokia X, the Finnish phonemaker’s first tryst with Google’s Android plaform, seems set to come to India on March 10. The company has sent invites for an event on March 10, which has to be the launch of the new phone.

If you mix India’s fascination for Android and the goodwill Nokia still commands in the country, the Nokia X family of phones could be a big hit. Add to this mix the fact that these phones will be priced as low as Rs 8,500. That is around the price range at which Nokia sells its entry-level Lumia phones. That is why it could be a big gamble for the company, especially if the Nokia X family is any good. For the Lumia 520 is in our books the best smartphone at that price range.

The Nokia X range will also cut into the entry-level Android segement of local manufactuers. For Indian users the Nokia brand will hold more value than a local company that is selling at the same price point. Add to this the fact the Nokia still have the best after sales outfit in the country.

Must read: In India, Nokia X, Nokia XL might be among most affordable ‘Android phones’

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