Motorola hopes Moto E3 Power will trigger mass upgrades

Motorola says Moto E’s older versions have a user base of three million plus in India, and hopes the new phone will help them upgrade

Written by Shruti Dhapola | Updated: September 20, 2016 1:44 pm
Lenovo, motorola, moto e3 power, moto e series, moto e3 india, moto e3 price india, moto e3 specs, amit boni, flipkart, motorola head india, smartphones, technology news, indian express Lenovo-owned Motorola has launched the Moto e3 Power version in India at a starting price of Rs 7,999 exclusively on Flipkart

Lenovo-owned Motorola has launched the Moto e3 Power version in India at a starting price of Rs 7,999 exclusively on Flipkart. Motorola says Moto E’s older versions have a combined user base of three million plus in India, and it is hoping the latest phone will help them upgrade. The USP of the Moto e3 Power is the 3500 mAh battery which comes with fast-charging support; Motorola promises 5 hours of battery life with just 15 minutes of charge. Of course, the Moto e3 Power is being seen as an competitor against Xiaomi’s Redmi 3S, which offers a bigger 4100 mAh battery at a lower price.

“I don’t think companies have been successful looking at what the competition is doing. In India, battery is a big deal, even in a place like Delhi or Gurgaon you may get very erratic power supply, so because we had a version that had higher battery, we thought it makes more sense to bring,” said Amit Boni, Motorola’s India Country Head in an interaction with IndianExpress.com.

“With the rapid charging that we’ve brought to the table, the Moto e3 Power is even better; it makes product sense to do something like that, rather than just because of competition,” he added.

Boni also confirmed Motorola will be exploring the offline channel in India. The brand started the online smartphone craze in India two years back with the Moto G in 2014 which was a Flipkart exclusive. ”You’ll see us playing across both channels in offline and online as well. Having said that, we were the guys who started the whole revolution of online; so it will stay an extremely important part of our brand personality, but you will see us increasingly play in the offline space as well,” says Boni.

Boni was noncommittal on whether they would move the more premium phones offline too. The high-end Moto X Force was available offline as well in India when it launched last year.

“Usually it’s a matter of how we see consumers and how we seeing them buying across segments when it comes to picking the right channel. You’ll see us making some calls in terms of which products should go in which channel, but some of the products that have generally been very successful in online channel, you will see them continue there,” said Boni.

Boni confirmed the Moto Z Play which is the modular smartphone series will definitely come to India and the wait won’t be long, although he didn’t give a specific time frame. On Motorola and Lenovo’s long-term strategy in the smartphone business, Boni said the focus will be on products. ”I’m pretty sure a couple of years back nobody thought we’ll be a key player in India; we are now. The key is focusing on the right set of products for the market and not just looking at market share or what the competition is doing,” said the Motorola Country Head for India.