Microsoft Lumia series might be heading for its ultimate conclusion in December. According to a report by Win Beta, a Microsoft employee shared the company’s plan to do away with the Lumia range, and its preparation to “end sales” this December. Over the last few months Microsoft has cut prices of Lumia handsets in many international markets. The price drop is said to be in an effort by the company to sell off the remaining stock of devices before the end of the year.
Microsoft purchased Nokia back in 2013, incorporating the Lumia mobile device business into the bigger company. Phones started rolling out with the Microsoft logo in 2014, with the Nokia logo being left on only older production models. Microsoft has un-listed most of Lumia series from the company’s India website, with mention of only the Lumia 950, Lumia 950XL and Lumia 650 devices.
Windows Phone devices have not been able to capture a decent smartphone market share since its launch in 2011. Phones running Windows OS were able to reach only 3 per cent of total market share in markets like Europe. The Lumia series saw a few bright stars in the form of the Nokia Lumia 920 and the Nokia Lumia 1020 with its 41MP Carl Zeiss primary camera with OIS.
The Lumia series started with the Nokia branding, which had worked with Microsoft to announce the launch of the series in October 2011. The first phone in the range was the Nokia Lumia 800 and was running Windows Phone 7.5 operating system. Windows Phone 8 operating system was released in 2012, with the Windows Phone 8.1 in 2014 and Windows Phone 10 in 2015.
Even with the introduction of Windows Continuum with the Lumia 950 series, the mobile platform failed to capture the interest of the audience. The company has been working on the Surface Phone, which is slated for launch in 2017 and is speculated to feature an Intel Atom X3 processor packed into an aluminium and magnesium body.