Micromax Win W092, the most affordable Microsoft Windows Phone

Micromax, now the world's 10th largest smartphone manufacturer, could give Microsoft the kind of volumes Lumia devices have not been able to achieve

Written by Nandagopal Rajan | New Delhi | Updated: June 17, 2014 10:08 am
Nikhil Chinapa, Dr. Avneesh Agarwal President Qualcomm India & South Asia, Diana Penty, Sanjay Kapoor, Chairman, Micromax, Archana Vijaya and Chairman Microsoft Bhaskar Pramanik at the launch of Micromax Win series phones in New Delhi. Nikhil Chinapa, Dr. Avneesh Agarwal President Qualcomm India & South Asia, Diana Penty, Sanjay Kapoor, Chairman, Micromax, Archana Vijaya and Chairman Microsoft Bhaskar Pramanik at the launch of Micromax Win series phones in New Delhi.

Micromax on Monday launched its first phones powered by Microsoft’s Windows Phone operating system. The 5-inch Micromax Canvas Win W121 has been priced at Rs 9,500 and the 4-inch Canvas Win W092 will be priced at Rs 6,500 making this the most affordable Windows Phone device in the market.

Earlier this year, Microsoft has made its OS licence-free for devices that have a screen size smaller than 9 inches and also made it universal by letting OEMs convert phones designed for Android into Windows devices. Micromax, now the 10th largest smartphone manufacturer in the world, could give Microsoft the kind of volumes that Lumia devices have not been able to achieve despite its popularity.

Canvas Win W092-horz

Sanjay Kapoor, executive chairman of Micromax, said they are a company that understands the market better and can translate that to their products. “It is time we offered a new operating system and we are the first Indian brand to offer a product running on the new Windows Phone 8.1 OS,” he said, calling it the next phase of their journey.

Microsoft India chairman Bhaskar Pramanik said he is convinced of the partnership as Micromax will leverage the Qualcomm reference designs to bring products at the best price points. “We believe this ushers in a new world of choice for Indian consumers,” he added.

Dr Avneesh Agrawal, president of Qualcomm India, said he is confident this partnership will help make Windows Phone a big success in India.

Canvas Win W121 specs: Windows Phone 8.1 OS, Qualcomm Snapdragon 200 processor with 1.2 GHz Quad Core CPU, 5-inch HD IPS display, 2000 mAh battery, 8MP rear camera with flash; 2MP front camera
Dual-SIM, 1GB RAM; 8GB ROM, Up to 32GB expandable memory
Proximity Sensor, Gravity Sensor, Light Sensor and Accelerometer

Canvas Win W092 specs: Windows Phone 8.1 OS, Qualcomm Snapdragon 200 processor with 1.2 GHz Quad Core CPU, 4-inch IPS display, 1500 mAh battery, 5MP rear camera with flash; 0.3MP front camera

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  1. H
    hd
    Jun 16, 2014 at 10:31 am
    In 4 incher battery very less.....
    Reply
    1. R
      ro
      Jun 17, 2014 at 1:14 pm
      It's a nice move, I don't see anything wrong in Microsoft investing in Micromax (if the allegations are true), it's a business strategy.
      Reply
      1. S
        Sudhakarayya
        Jun 16, 2014 at 12:44 pm
        Microsoft has funded Micromax to produce and market Win phones. This is bribe.Next, Microsoft is giving its Win phone OS for free. This is fine.Finally, Microsoft has to give money to Micromax for of every Win phone because Micromax loses money for .
        Reply
        1. s
          saju_me
          Jun 16, 2014 at 4:52 pm
          Whats biting you buddy, android was free like air, hardly matters, you should understand that company would have spend some time and money on RnD on win OS n came out with device, whether funded or not by MS. Fact is it will boost MS windows phone for sure and hit mes.
          Reply