Micromax is now tenth largest global mobile phone brand, Samsung still on top

Micromax is in the list of top ten mobile brands of the world.

By: Tech Desk | Updated: June 3, 2015 11:14 am
Micromax, Micromax Gartner report, Micromax Mobile, Micromax top ten mobile manufacturer, Mobiles, Smartphones, Technology, technology news Micromax is in the list of top ten mobile brands of the world.

Indian brand Micromax is now the tenth largest phone brand in the world. The latest report from technology research firm Gartner Inc for worldwide mobile phones sales report for Q1, 2015 says Micromax has a 1.8 per cent market share globally with 8,158,000 units sold.

“During this quarter, local brands and Chinese vendors came out as the key winners in emerging markets,” said Anshul Gupta, research director at Gartner. “These vendors recorded an average growth of 73 per cent in smartphone sales and saw their combined share go up from 38 per cent to 47 percent during the first quarter of 2015.”

Globally, despite fall in sales, Samsung is still number 1 with 24.2 per cent of the smartphone market and 21.4 per cent of the overall handset market.

“Despite a weak first quarter globally, Samsung’s performance returned to growth quarter-on-quarter, with an 11 percent increase from the fourth quarter of 2014. We expect Samsung’s drop rate to be slower than that seen in recent quarters with sales of its new S6 smartphones starting in the second quarter of 2015, and its Galaxy Alpha receiving good response,” said Gupta.

In a release, Micromax claimed it gained competitive advantage owing to its “continued investment in the best technological innovations, right understanding the consumer needs & expectations, innovating continuously for devices & services, and a robust offline & online distribution network to provide a world class experience for its consumers”. Micromax has also entered SAARC markets and is exploring new markets like Russia over the past year.

Another interesting point is that Apple’s iOS now has a 17.9 per cent market among operating systems, up from 15.3 per cent in the same period last year. Apple’s market share in the smartphone space is also very similar.  Android has fallen to 78.9 per cent from 80.8, while Windows too has listed a decline from 2.7 per cent to 2.5 per cent.

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  1. Amitabha Chakraborty
    May 15, 2016 at 1:05 pm
    Worst quality of phones and poorest service offered by Micromax.
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      Deeksha Sharma
      Jun 3, 2015 at 8:10 am
      Though Micromax has improved it's standing in the market, fact remains it tweaks the hardware to sell phones cheap unlike Asus and Xiaomi. You compare results of 5 MP camera from Samsung or any Chinese manufacturer and Micromax and you will know. The sensor they use is of poor quality.
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        naijilbenny707@gmail.com
        Oct 22, 2015 at 7:58 am
        Micromax want to be most good product around the world size of the phone and thickness best camara and with out hang giving sequrity more baltery charge it likes by peope shape of the phone is important
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          Rama
          Jun 2, 2015 at 10:08 pm
          Proud owner of Mmx Nitro.... ***** Five stars to the Indian b
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            Ritesh Kumar
            Jun 3, 2015 at 12:41 pm
            Micromax phones are really so attractive and cheap too. I would like to perfer others for this indigenous smartphone.
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