Micromax, the only Indian company that in the top 10 global list of handset makers, has announced the launch of its new flagship, the Canvas Sliver 5, which is claims is the thinnest and lightest phone in the world. While there are other phones that are thinner, Micromax claims there is no other phone that is 5.1mm thin end-to-end, devoid of camera bumps. And the 95gram weight of the phone also makes it the lightest in the phone.
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While Micromax CEO Vineet Taneja said every component of the phone was being streamlined to be thinner and to save battery life, the phone has a slightly expensive price tag of Rs 17,999 which might work against it. Taneja said the 4.8-inch AMOLED screen with an integrated touch panel and the ultra thin PCB lets it make the phone much slimmer then normal. The phone also uses aircraft grade aluminium for the frame, which makes it lighter.
Taneja said the three pillars of the company going forth will be design, performance and after sales service. “Going forward you will see a lot of innovation in customer service,” he said. The company is pioneering a new service policy with the phone and will start doorstep pick up for service and guaranteed return in seven days. “That is the promise we make and this will become the industry standard,” added Taneja.
Canvas Sliver 5 is powered by a 64-bit Qualcomm Snap dragon 410 processor and will be 4G/LTE enabled. There is an 8MP camera with a Sony IMX219 sensor and blue glass filter. Canvas Sliver has 5 mp front camera. Canvas Sliver 5 has a 2000 mAh battery but the company claims every other component in the phone reduces power consumption making it last the entire day. The Sliver 5 16GB ROM which cannot be expanded and 2GB RAM.
Hollywood star Hugh Jackman will be back to promote the phone for Micromax.
Top features of the Micromax Canvas Sliver 5
End to End 5.1mm slim
4G LTE Enabled
Qualcomm Snapdragon 410 1.2GHz Quad Core; 64 bit & 2GB DDR3 RAM
Glass and Metal Body fortified with Corning Gorilla Glass 3
4.8-inch HD AMOLED display
Dirac HD sound and NXP Smart Power Amplifier -louder sound and deeper bass
Android Lollipop 5.0
8MP AF rear camera and 5MP FF front camera
2000 mAh battery
16 GB ROM (no SD card slot)