The LG G4 has been launched in India without the traditional delay associated with smartphone from the Korean company. However, the price tag of Rs 51,000 is higher than the Rs 49,999 online retailer Infibeam has been promising to sell it for the past couple of weeks .
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LG India marketing head Amit Gujral the company is not yet ready to overlook traditional retail and will be targeting roughly 6000 stores all over India.
“Online is just another channel, and it’s an emerging one and we appreciate that. However, our relationship with any of our distribution channels has to be in sync with what we as a brand want to communicate to consumers. We can’t have two different schemes for retail and online,” he said.
But LG does have an exclusive for online retail. “All the offline retail will get the leather variant in three colours, while the metallic ceramic is only going to the online partner Amazon,” revealed Gujral.
Gujaral highlighted that LG was a full bouquet player in the Indian market and had a complete range starting from Rs 8000 price point. “If you bracket the segments, we have phones in all segments. There is no specific strategy that we want to focus on X and not Y segment,” he said.
LG Mobiles Business Head for India Deepak Jaslotia said while the G4 was a premium product it had helped created a buzz. “One thing we are all aware is that a high-end product definitely gives a lot of leverage effect. So this model has created lot of buzz for us. Of course Amitabh Bachchan promoting this product has also helped,” said Jaslotia. He pointed out that LG’s relationship with Bachchan was unique and the fact that those who bought the phone met the Bollywood legend at the launch had also helped create a positive vibe around the product.
Jaslotia added that the company is looking at “looking at more than 100 percent growth in the smartphone segment”. “So far the feedback has been positive from customers for the G4,” he added.
On the possibility of making phones in India, Gujral said it would be a relatively easy decision as they already have two factories in the country. “For us to talk about production in the mobiles segment, it’s a matter of time. We don’t have to look for space or anything like that. We are seeing it holistically. Any business has to be end-to-end profitable for my entire value chain, so things are being discussed and debate. It is easy for us to do, but we still have to take a decision on this,” he said.
In terms of specifications, LG G4 has a 5.5-inch IPS Quantum Display with a resolution of 1440 x 2560 pixels at 538 PPI and comes with Corning Gorilla Glass 4 protection. It has a 1.8 GHz hexa-core Qualcomm MSM8992 Snapdragon 808 CPU with Adreno 418 GPU, 3GB RAM and 32GB internal storage that can expanded up to 128GB. The device is powered by a 3,000mAh removable battery. On the camera front, the device offers a 16MP rear camera with dual-LED (dual tone) flash and an 8MP front camera. LG G4 also has a new human-centric UX 4.0.