Lava has announced the launch of its X28 budget smartphone in India. The smartphone is priced at Rs 7,349 and will be available across retail stores in Gold, Silver and Coffee colour variants.
Lava X28 features a 5.5-inch display with a resolution of 1280 x 720 pixels. Lava says the big-screen device is ideal for watching videos, gaming and reading online. The smartphone also supports faster internet connectivity thanks to 4G VoLTE support. Lava X28 is powered by a 1.3GHz quad core processor coupled with 1GB RAM and 8GB storage. Under the hood of Lava X28, there is 2600mAh battery with support for power saver mode.
Lava X28 features an 8MP rear camera with LED flash and support for modes like slow motion and timelapse. There is a 5MP selfie camera with LED flash. The front camera also offers face beauty mode. Lava X28 supports 12 Indian languages and also comes with Transliterate Feature for easy translation from English to any native language. The dual SIM smartphone comes with 1 year standard warranty.
According to recent IDC numbers, Lava is the sixth largest smartphone brand in India’s top 30 cities. The company has been able to expand its footprint to Tier 1 and Tier 2 cities with offline retail presence. Lava has also been aggressive with its expansion to several other Asian countries.
At Rs 7,349, Lava X28 isn’t expensive but it will have a tough fight against similar offerings from other established brands like Moto, Lenovo and Xiaomi.