Driving up competition for smartphones suitable for camera enthusiasts, Kodak has launched the Ektra smartphone. The smartphone is named after Kodak’s 35mm camera that was launched in the 1940s. The company described the phone on their website as the introduction of a photography-first smartphone ‘that’s about more than just megapixels. The phone has been launched in Europe at 499 Euros (approx Rs 36,600).
“Kodak Ektra combines timeless Kodak simplicity with the freedom to capture, shape and share every moment,” said the company on its website. Kodak is pitching the phone as a hybrid of DSLR functionality and photography innovation.
Kodak Ektra comes with a 5-inch Full HD IPS display (441 ppi) with 1920 x 1080 resolution. The phone is powered by a Helio X-20 Decacore processor. It comes with 3GB RAM and 32GB of internal storage (expandable via microSD). Corning Gorilla Glass provides lens and display protection for the phone. The phone is backed by a 3000 mAh battery and will be running Android 6.0 Marshmallow.
The phone features a 21MP rear camera with Optical Image Stabilisation (OIS) and a f/2.0 aperture lens. The camera features 4K video recording capability, HDR imaging and Phase Detection AF. The rear camera also comes with a dual-tone LED flash. The selfie shooter on the Ektra features a 13MP sensor. The camera UI gives a touchscreen DSLR dial with haptic touch. The rear camera also comes with horizontal two-step shutter release, customisable manual mode and scene mode selection.
The advanced manual mode on the camera gives – adjustable Focal length (auto/manual), ISO, shutter speed, white balance, aperture, exposure. The digital dial selection of the camera gives scene modes like Portrait, Landscape, HDR, night time, sports, manual, bokeh, video, and smart auto.
Kodak has not given any details of the phone’s launch in other markets around the world.