Friday, Oct 24, 2014

Intex Cloud Fx is India’s cheapest smartphone at Rs 1,999

Tony Navin, SVP, Snapdeal -Sanjay Kumar Kalirona, Business Head, Mobile, Intex Technologies - Keshav Bansal, Director Marketing, Intex Technologies and Jane Hsu, Director Product Marketing, Mozilla Corp at the launch of Intex Cloud FX. Tony Navin, SVP, Snapdeal -Sanjay Kumar Kalirona, Business Head, Mobile, Intex Technologies - Keshav Bansal, Director Marketing, Intex Technologies and Jane Hsu, Director Product Marketing, Mozilla Corp at the launch of Intex Cloud FX.
Written by Nandagopal Rajan | New Delhi | Posted: August 25, 2014 12:16 pm | Updated: August 26, 2014 6:31 pm

So the smartphone has finally breached the Rs 2,000 barrier in India. And it took an Indian manufacturer to tie up with a year-old mobile platform to do it. The Intex Cloud Fx will have a price tag of Rs 1,999 and will be the best bet for a lot of people to access the Internet. The phone has a 3.5-inch HVGA touchscreen which should keep people in this product catergory happy along with the 2G/3G dual SIM support.

The phone will initially be available only on Snapdeal.com, which you might think will prevent a lot of people in the target audience from getting to the phone. But Keshav Bansal, director marketing at Intex Technologies, says the etailer will take the product to 400 towns in India, especially the Tier 2 and 3 cities. He said the company is confident of selling half a million units of the phone this year with their “massive marketing plan”. Intex has presence in 50,000 outlet, 10,000 of which sell their smartphones.

The Intex Cloud FX The Intex Cloud FX

“Our motto is to empower each and every Indian with the latest technology. We must understand that 70 per cent of Indian mobile phone users are still using feature phones and they aspire for a smartphone,” said Bansal.

For Firefox, this is the first the ultra-low cost model in the world and the first in Asia. Incidentally, Spice Mobiles had announced its Firefox phone, the Spice Fire One Mi – FX 1, on Friday with a Rs 2,299 price tag. However, Jane Hsu, director of product marketing at Mozilla Corporation, clarified that the Cloud Fx will the first phone to start selling in India, available online from today. She said learnings from a diverse market like India will help the company become successful in other geograpies. Hsu said Mozilla was already interacting with all leading manufacturers in India and the OS was open for anyone to adopt.

Firefox smarptphones will have adopter among those who are looking to upgrade from a medium range feature phone to a full-fledged smartphone. At the moment Firefox seems to have a price advantage over Android, with even the Spice phone being at least 15 per cent cheaper. Bansal said they were able to achieve the sub-Rs 2,000 price point primarily due to the investments made on R&D and manufacturing over the past many month. “We have some economies of scale and the chipsets from Spectrum also present a continued…

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