Google renames Nexus Launcher to Pixel Launcher ahead of October 4 event

Google has renamed its Nexus Launcher to Pixel Launcher and the move confirms the end of Nexus branding

By: Tech Desk | Published:September 13, 2016 1:50 pm
Google, Google Pixel launcher, Pixel launcher, Google Nexus launcher, Pixel launcher update, Pixel launcher features, Pixel smartphone, Pixel Android smartphone, smartphones, Android, tech news, technology Google has renamed its Nexus Launcher to Pixel Launcher and the move confirms the end of Nexus branding

We are just few days away from Google’s October 4 event and now the search giant has renamed its Nexus launcher to Pixel launcher. Google has been using Pixel branding with its own range of devices like Chromebook and Pixel C tablet.

If rumours are anything to go by, Google is likely to announce two new Android flagships next month and they won’t be called Nexus. Google, instead, is planning to use Pixel branding for its latest devices. Google CEO Sundar Pichai has already hinted at company’s plans to manufacture its own smartphones.

Google has completely revamped its approach to stock Android flagships. For the first time, Google made Android Nougat available to Nexus users in the form of a preview. The company also made the OS available to its Nexus range well ahead of the official launch. In another first, LG’s V20 became the first smartphone to ship with Android 7.0 Nougat out of the box.

There are already reports suggesting Google’s plans to kill Nexus branding. With Pixel, Google is aiming to make Android flagships more accessible and more mainstream like Apple’s iPhone.

Google’s Pixel Launcher itself is very nicely designed. Google has changed the search bar into a Google button just like the one on company’s Gboard iOS keyboard. Clicking on the G icon reveals the search bar, which makes the whole home screen look extremely minimal.

Google has changed the app drawer which simply slides from the bottom now. With the new launcher design, Google is allowing for five apps by default in the app tray.

It seems Google is betting big on Pixel branding. The company has already delivered great Android flagships with Nexus range but they haven’t been volume sellers. With Pixel smartphones, Google could plan to take on the likes of Samsung’s Galaxy and Apple ‘s iPhone series.