Five seconds. That is how long it took for Flipkart to sell its entire stock of Xiaomi’s Mi 3 for the week. Till date the e-commerce site has sold 20,000 units of the phone, launched in India just over a week back.
Flipkart said the site saw an unprecedented 250,000 users simultaneously trying to purchase the phone when the sale opened at 2pm on Tuesday. The e-commerce major claimed this was four times higher than the heaviest level ever experienced by Flipkart’s infrastructure. Which means the phone did much better than the Moto E which is also sold only through the site.
“At 2pm sharp, when the countdown timer on the Mi 3 page hit 00:00:00, users were able to instantly add the product to their shopping carts (resulting in liquidation of the entire inventory in just under 5 seconds) and were then taken to the payment and checkout pages which they completed at their leisure,” the press note said.
For the past couple of days tech blogs have been running stories on how to crack the queue and get a Mi 3 in the shopping cart as soon as sales open. While there were a lot of disappointed buyers this time too, the Mi 3 has been listed at some other sites where it is being sold at a premium, obviously by those who have been successful at buying the phone from Flipkart.
Commenting on the sales from Xiaomi’s headquarters in Bangalore, Hugo Barra, Vice President, Xiaomi Global said, “We are completely overwhelmed by the demand for Mi 3 by our fans here in India and are working diligently with our manufacturing partners as well as our local partners and the user community here in India to bring more devices and deliver the best possible product experience with Mi 3 and other models to come.”
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Flipkart co-founder & CEO Sachin Bansal said the Mi sales model is a new concept for Flipkart as well as Indian customers. “We learned a lot during last week’s first sale and, after directing our entire team to work on improving the customer experience over the last week, we have made significant progress. The site held up extremely well today and no major issues have been reported. We are working towards an even more seamless experience for our customers in the future.”
It is however a bit surprising that the two companies are selling the phone in weekly quotas instead of making the entire inventory available in one go.