Another Chinese brand is gearing up to enter the Indian smartphone market. Coolpad Group Limited will launch affordable smartphones under its Dazen brand. The company also announced the appointment of Varun Sharma as the Chief Executive Officer who will be looking after the India operations.
“India is the fastest growing online smartphone market in the world and we want to be a leader in this market. We look forward to bring our great legacy, products and service experience in India through our new and innovative products and give Indian consumers the best smartphone experience at a price point that they want. We are confident with our patented technological innovations; Coolpad Dazen will become India’s number one smartphone brand in the online space,” said Li Wang, Global Chief Operating Officer, Coolpad Dazen.
The Shenzen-based company manufactures its devices and has more than 6000 patents in mobile technology. It is looking forward to set up a R&D centre and manufacturing unit in India soon. Coolpad intends to sell its smartphone only through e-commerce websites. Prior to joining Coolpad Dazen, Sharma was Director at Flipkart and led Flipkart’s strategic global partnerships.
“The Indian smartphone customer today has lots of choice but is still always looking for great value. We want to bring in a new wave with our patented innovation to disrupt the Indian online smartphone market. We want to build a great Indian internet company that will focus on creating benchmark devices and a great software ecosystem,” said Varun Sharma, India CEO, Coolpad Dazen.