Chinese smartphone maker OnePlus has signed Bollywood megastar Amitabh Bachchan as its first-ever “OnePlus Star” – which is a select group of distinguished OnePlus users. Bachchan was earlier the brand ambassador of Zen Mobiles and even helped LG to launch its G3 and G4 smartphones in the Indian market.
“We are delighted to welcome Mr. Bachchan as our brand representative in India. As the brand grows to the next level, we aim to continue to bond with our community in a more meaningful and engaging way. Our association with Bachchan will further strengthen this bond, give our users a greater sense of purpose and help the brand scale to new heights,” said Pete Lau, CEO and Founder of OnePlus.
“It gives me immense pleasure to be working with the most exciting technology brand in India, OnePlus, a truly disruptive technology company known for its premium quality and craftsmanship”, Amitabh Bachchan said about his association with OnePlus.
The rationale behind having a superstar like Amitabh Bachchan on board is to cash in on the actors fan following and mass appeal. OnePlus, being the geek brand, is now looking to expand its reach into the offline market. This will increase its chances of becoming a household name, just like Samsung or Sony.
OnePlus has recently inaugurated its first ever experience store in Bengaluru. It is being positioned as the destination to experience the complete range of OnePlus products. At the experience store, the company is currently selling accessories and fan merchandise. For smartphones, OnePlus still has an exclusive tie-up with Amazon India. But that might change in the near future.
With inputs from IANS