Blackberry Z3 launched at Rs 15,990, pre-booking on

The Z3 is a 5-inch phablet that runs the Canadian smartphone maker’s latest BB 10.2.1 operating system

Written by Nandagopal Rajan | Updated: June 26, 2014 1:17 pm
The BlackBerry Z3. (Source: blogs.blackberry.com) The BlackBerry Z3. (Source: blogs.blackberry.com)

The Blackberry Z3 smartphone is here. The phone will be priced at Rs 15,990, but buyers on Flipkart and Mobile Store will get a Rs 1,000 voucher for the first month. Prebooking has started.

The phone will also offer a lot of content for the Indian audience and will include apps like Wonobo, a Google Streetview-like mapping serving covering top cities. The phone comes with a keyboard that is as good with Hindi and Hinglish as it is with English.

Blackberry India MD Sunil Lalvani said the phone has been designed keeping today’s India and its requirements in mind. “This is the first phone to come out of our partnership with Foxconn,” he said, adding that five-year strategic partnership with the Taiwanese manufacturer shows they were not taking away focus from devices.

lalvani480

Lalvani said the VAT structures and Customs Duty does not allow the company to launch the phone in India at the $200 price point it is sold in Indonesia now. Incidentally, in a poll conducted today, over 80 per cent of indianexpress.com readers said they would buy the phone at Rs 11,000, which the equivalent of the phone’s price in Indonesia.

The Z3 is a 5-inch phablet that runs the Canadian smartphone maker’s latest BB 10.2.1 operating system. This is the first phone for which Blackberry is touting the Android compatibility of its new OS.

Blackberry India product head Advait Vaidya told Indianexpress.com that the company has brought in Android app compatibility because users have been asking for this feature.

“You can download apps from thrit-party app store and they will work. Going forward, Amazon app store will come preburned in devices with BB 10.3 OS,” he said.  Blackberry is quite confident that this will add to the appeal of their new devices for Indian customers. Vaidya said they will have in-shop promoters to help people understand how to load Android apps, “though we don’t explicitly promote it”.

This means the phone will give users the security and ease of use Blackberry is known for along with the app ecosystem that Android brings to its devices. Incidentally, within a few months BB 10 users will be able to access the Amazon app store directly from their devices.

ALSO READ: Android apps and 3 other reasons why this might be a good buy

Size: (Height 140 mm / 5.51 in; Width 72.8 mm / 2.87 in; Depth 9.26 mm / 0.36 in)
Weight: 164g
Screen: 5″ 540 x 960 qHD resolution with 24-bit color
Processor: Dual Core 1.2 GHz Qualcomm MSM8230 with 1.5GB RAM and 8GB Flash storage expandable up to 32 GB
Camera: 5MP auto-focus rear camera and 1.1MP fixed-focus front camera
Battery: 2500mAH non-removable battery

Read the BlackBerry Z3 review here next week.

For all the latest Tech News, download Indian Express App now

First Published on: June 25, 2014 10:06 am
  1. A
    Aslam
    Jun 25, 2014 at 5:14 pm
    If price is 11000/- inr, this will bang all other phones.But in 16k I'll avoid this one.:(
    Reply
    1. A
      Atul Shah
      Jun 25, 2014 at 5:47 am
      I have good choice at 11000, then i will go for blackberry, Blackberry is always going to be ahead of samsung, MotoG and Micromax, blackberry is having best H/W, Best OS, Best apps it is obivious choice for blackberry..
      Reply
      1. D
        Dharmesh Singh
        Jun 25, 2014 at 8:05 am
        waoooo blackberry u r advertising that Z3 will cost only 11,000 but when launched it is nearly 16,000 well I think I should go wid Z10 ......this is very wrong way to advertise I was waiting for this phn
        Reply
        1. D
          DN REDDY
          Jun 25, 2014 at 4:16 pm
          Was waiting for this, but way too overpriced. Remember Z10 was initially priced 44000 and it is now in 16000 range.
          Reply
          1. T
            Tummalapalli Rao
            Jun 28, 2014 at 2:50 pm
            I think if the price is kept at 11,500 Rupees it will become the super seller as we have seen the days with Motorola V3 devices The price of 16000 is a great limitation for students and middle cl people, any phone to win the major buyers should catch at 11000 Rupees
            Reply
            1. J
              Jagat Mishra
              Jun 25, 2014 at 12:48 pm
              8000 Rs maximum for this phone...BB again repeating same mistake..killing price
              Reply
              1. J
                Jaibeer singh
                Jun 26, 2014 at 12:16 pm
                Definitely i will go for it @cost of around 12000 Rs.
                Reply
                1. J
                  jimish shah
                  Jun 26, 2014 at 3:39 pm
                  How.?can u explain plz....
                  Reply
                  1. K
                    kapil prajapati
                    Jun 25, 2014 at 9:15 am
                    I am not buying this @ 15990. Looking for other players in market
                    Reply
                    1. K
                      kapil prajapati
                      Jun 27, 2014 at 9:28 am
                      bad deal at Rs. ~16K, there are strong contender like lumia 630 and Moto G. BB has to lower its price in India.
                      Reply
                      1. S
                        sujeet
                        Jun 26, 2014 at 12:39 pm
                        i wolud like to buy it if its price is 11500 rs.
                        Reply
                        1. M
                          MBQ
                          Jun 25, 2014 at 10:29 am
                          Would like to upgrade my existing BB, but not at this price point. INR 11K would have been the best price point for Z3. Shall wait for couple of months. Surely prices will come down like Z10.MBQ
                          Reply
                          1. N
                            niku
                            Jun 25, 2014 at 10:31 am
                            No at 16000, yes at 11-12000
                            Reply
                            1. N
                              Noel Woodward
                              Jun 25, 2014 at 1:21 pm
                              that's not excuse for selling an entry level device for 16k!! How does Motorola do it with the Moto G and E?????
                              Reply
                              1. P
                                Paras
                                Jun 25, 2014 at 5:31 am
                                What time would it be available in the market for buying in Delhi?? Or even on the flipkart ir snapdeal...??
                                Reply
                                1. P
                                  Prabhat
                                  Jun 25, 2014 at 1:50 pm
                                  whatever the reasons blackberry is giving but the truth is that the phone has been priced below Rs. 12000 to capture the market again as BB is already facing problems and has lost a lot of market share. Also in this price range of 16000 there are plenty of better options available including moto g at only Rs. 12500 with HD display and Corning Gorilla gl.
                                  Reply
                                  1. R
                                    Rahul Bachewar
                                    Jun 25, 2014 at 9:20 am
                                    If it would be sold in 11000 it will be really great choice and with such operating system and other features i would like to take it.
                                    Reply
                                    1. R
                                      Rahul
                                      Jun 25, 2014 at 10:17 am
                                      I will not buy dis phone if price is 13000 rs or more than that.
                                      Reply
                                      1. R
                                        ravi kumar
                                        Jun 26, 2014 at 9:21 am
                                        if this phone price is 11000 then i want to buy it
                                        Reply
                                        1. A
                                          aki
                                          Jun 25, 2014 at 12:12 pm
                                          i will buy these phon if it is 11500...wrong diss
                                          Reply
                                          1. S
                                            Sachin Jagade
                                            Jun 25, 2014 at 3:43 pm
                                            Consensus seems to be a price point of Rs 11000. All inclusive. That seems to be a good buy. Not 16000.
                                            Reply
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