Blackberry Z3 launched at Rs 15,990, pre-booking on

The Z3 is a 5-inch phablet that runs the Canadian smartphone maker’s latest BB 10.2.1 operating system

Written by Nandagopal Rajan | Updated: June 26, 2014 1:17 pm
The BlackBerry Z3. (Source: The BlackBerry Z3. (Source:

The Blackberry Z3 smartphone is here. The phone will be priced at Rs 15,990, but buyers on Flipkart and Mobile Store will get a Rs 1,000 voucher for the first month. Prebooking has started.

The phone will also offer a lot of content for the Indian audience and will include apps like Wonobo, a Google Streetview-like mapping serving covering top cities. The phone comes with a keyboard that is as good with Hindi and Hinglish as it is with English.

Blackberry India MD Sunil Lalvani said the phone has been designed keeping today’s India and its requirements in mind. “This is the first phone to come out of our partnership with Foxconn,” he said, adding that five-year strategic partnership with the Taiwanese manufacturer shows they were not taking away focus from devices.


Lalvani said the VAT structures and Customs Duty does not allow the company to launch the phone in India at the $200 price point it is sold in Indonesia now. Incidentally, in a poll conducted today, over 80 per cent of readers said they would buy the phone at Rs 11,000, which the equivalent of the phone’s price in Indonesia.

The Z3 is a 5-inch phablet that runs the Canadian smartphone maker’s latest BB 10.2.1 operating system. This is the first phone for which Blackberry is touting the Android compatibility of its new OS.

Blackberry India product head Advait Vaidya told that the company has brought in Android app compatibility because users have been asking for this feature.

“You can download apps from thrit-party app store and they will work. Going forward, Amazon app store will come preburned in devices with BB 10.3 OS,” he said.  Blackberry is quite confident that this will add to the appeal of their new devices for Indian customers. Vaidya said they will have in-shop promoters to help people understand how to load Android apps, “though we don’t explicitly promote it”.

This means the phone will give users the security and ease of use Blackberry is known for along with the app ecosystem that Android brings to its devices. Incidentally, within a few months BB 10 users will be able to access the Amazon app store directly from their devices.

ALSO READ: Android apps and 3 other reasons why this might be a good buy

Size: (Height 140 mm / 5.51 in; Width 72.8 mm / 2.87 in; Depth 9.26 mm / 0.36 in)
Weight: 164g
Screen: 5″ 540 x 960 qHD resolution with 24-bit color
Processor: Dual Core 1.2 GHz Qualcomm MSM8230 with 1.5GB RAM and 8GB Flash storage expandable up to 32 GB
Camera: 5MP auto-focus rear camera and 1.1MP fixed-focus front camera
Battery: 2500mAH non-removable battery

Read the BlackBerry Z3 review here next week.

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  1. A
    Jun 25, 2014 at 5:14 pm
    If price is 11000/- inr, this will bang all other phones.But in 16k I'll avoid this one.:(
    1. A
      Atul Shah
      Jun 25, 2014 at 5:47 am
      I have good choice at 11000, then i will go for blackberry, Blackberry is always going to be ahead of samsung, MotoG and Micromax, blackberry is having best H/W, Best OS, Best apps it is obivious choice for blackberry..
      1. D
        Dharmesh Singh
        Jun 25, 2014 at 8:05 am
        waoooo blackberry u r advertising that Z3 will cost only 11,000 but when launched it is nearly 16,000 well I think I should go wid Z10 ......this is very wrong way to advertise I was waiting for this phn
        1. D
          DN REDDY
          Jun 25, 2014 at 4:16 pm
          Was waiting for this, but way too overpriced. Remember Z10 was initially priced 44000 and it is now in 16000 range.
          1. Tummalapalli Rao
            Jun 28, 2014 at 2:50 pm
            I think if the price is kept at 11,500 Rupees it will become the super seller as we have seen the days with Motorola V3 devices The price of 16000 is a great limitation for students and middle cl people, any phone to win the major buyers should catch at 11000 Rupees
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