Android apps and 3 other reasons why BlackBerry Z3 might be a good buy

The Z3 has the potential to bring the Canadian smartphone maker back to the forefront in India.

Written by Nandagopal Rajan | Updated: June 26, 2014 1:00 pm
The BlackBerry Z3. (Source: The BlackBerry Z3. (Source:

BlackBerry is all set to launch its new device, the Z3 in India this week. The phone has been designed for emerging markets like Indonesia and India. It is also the most affordable BlackBerry 10 device till date. The Indonesia launch was successful enough for it to find a mention in the company’s results for the first quarter of 2014.

But will the phone be good enough for India and the customers here? There are still a lot of loyal BlackBerry users in India, but that is a vanishing tribe. The once ubiquitous BlackBerry devices are almost on the verge of being relegated to a senior management device again. But the Z3 has the potential to bring the Canadian smartphone maker back to the forefront in India. Here are three reasons:


1. Affordability: BlackBerry got its volumes in countries like India thanks to devices like the Curve 8520, which brought the company’s unique features to very low price points. The Z3 is also an affordable device. While it is costlier than Indonesia at Rs 15,900, it is still a good price for a 5-inch all-touch phone from a global player.

REPLUG: You first read about the launch and price here

2. Android apps: The BlackBerry OS 10 is a good operating system that exploits the company’s expertise in security, device management and, of course, great keypads. However, the best feature of the latest OS is the fact that on top of all this you get to add any, yes any, Android application you want to. This solves one of the biggest problems people had with BlackBerry, the lack of apps that are popular in other ecosystems. While you can side-load apps from any app store, BlackBerry will in a few months offer official access to the Amazon app store. That will give BlackBerry 10 OS a slight edge over Android.

ALSO READ: How load Android apps on your BlackBerry

3. BlackBerry OS 10.2.1: The latest version of the BlackBerry operating systems plugs most of the gaps in the first version of the phone. With BlackBerry Hub the OS manages your mails and notifications much better than others, you can now act on notifications from the lock screen itself and the entire experience is intuitive and simple.


4. The device: Even at the price of Rs 11,500, a 5-inch smartphone with Android apps is a steal. On paper, the Z3 gives you 8GB of storage and a battery that is good for 15.5 hours of talk time. Which is at par with any phablet in this price range.

Now to see what the final price of the Z3 will be in India. Watch this space for updates.



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  1. F
    Aug 18, 2017 at 2:24 am
    The communicator is super-duper, everything is done qualitatively, wisely and thoughtfully. I was very much afraid of the lack of applications under Blackberry. This is all a myth - native, developed by application professionals under the BB of thousands for every taste, including, including free. s:
  2. N
    Nov 29, 2015 at 1:03 am
    In between blackberry & android which one is best in privacy & other application
  3. S
    Jun 24, 2014 at 3:46 am
    Z3 rocks
  4. V
    Jun 24, 2014 at 5:49 am
    Well, the Z10 is apparently reaching its end of life soon. Why run 8 apps at once because you can, when the screen displays only 4 at a time ? Besides, with the hub's ability to manage all chat/email/social messages at once, the apps don't have to be open. Eight apps running is not a deal breaker when many might prefer the bigger screen of the Z3. Recall what the launch price of the Z10 was ? Any higher price of the Z3 when it launches in India will likely be due to additional taxes there.
  5. G
    Ganesh Netha
    Oct 14, 2014 at 5:36 pm
    Can anyone tell that how can android apps will be installed in BBz3.pls
  6. A
    Aryan Sinha
    Jun 23, 2014 at 10:44 am
    BlackBerry z10 is the best no compro.... With ittt
  7. P
    Jul 16, 2014 at 6:43 am
    I want to come to BB. What would you suggest on buying Z10??
  8. R
    Raj Brar
    Jun 24, 2014 at 3:03 am
    I have heard about Android apps loading faster on the Z3 than the Z10
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