Asus has announced its flagship smartphone, Zenfone 3 Deluxe at a hefty price tag of Rs 62,999. With Zenfone 3 Deluxe, Asus is changing the idea behind Zenfone series. Asus Zenfone series has been known for its premium segment specifications but mid-budget price. Now that the equation has changed altogether, Asus is going after flagship smartphones like Samsung’s recently launched Galaxy Note 7, Apple’s iPhone 6s Plus and Samsung Galaxy S7 range.
At Rs 62,999, Asus is stepping into a whole new territory – a space where brand value matters more than anything else. Asus definitely commands a brand value in the market but its association is definitely linked with hardware and PCs than with smartphones.
Asus Zenfone 3 Deluxe: The smartphone is the first smartphone in India to feature Qualcomm’s updated Snapdragon 821 chipset. The Snapdragon 821 is 10 per cent faster than the Snapdragon 820 processor. While you may not experience the difference in processing speed, Qualcomm says the battery life will be significantly better than Snapdragon 820 chipset.
Asus Zenfone 3 Deluxe, like other smartphone in the range, features metal unibody design and top of the line specifications. If hardware specifications are anything to go by, Zenfone 3 Deluxe will easily beat Samsung’s latest Galaxy lineup and Apple iPhone 6s Plus.
Asus also claims to offer better camera than the competition thanks to Sony’s IMX318 image sensor. The sensor used here is 23MP in resolution with f/2.0 aperture and optical image stabilisation. Asus Zenfone 3 Deluxe also claims to have the fastest laser autofocus of 0.03 second and 32 second long exposure. The camera also supports 4K video recording.
Asus Zenfone 3 Deluxe is backed by a 3000mAh battery and supports QuickCharge 3.0 technology. Will you be really willing to shell out Rs 62,999 for an Asus smartphone, when you can get a Samsung Galaxy or latest iPhone instead? This question will loom around before anyone makes the buying decision.
In order to help you simplify that decision, here is a handy comparison of Asus Zenfone 3 Deluxe with its three strongest competitors
Samsung Galaxy Note 7: The latest in the Note series offers everything premium that a smartphone has to offer. It features a 5.7-inch Quad HD display protected by latest Corning Gorilla Glass 5. According to DisplayMate, Galaxy Note 7’s display is the best ever packed into a smartphone. It scores high on crispiness, colour reproduction, saturation and brightness.
Samsung Galaxy Note 7 is powered by Exynos 8890 processor, which offers superior performance and seamless experience even with multiple apps running in the background. The smartphone may not have 6GB RAM but it will definitely offer great performance with superior integration between hardware and software.
Samsung Galaxy Note 7 is priced at Rs 59,990 and will go on sale from September 2. Read our first impressions here.
Apple iPhone 6s Plus: Apple iPhone 6s Plus, in our opinion, is the most dependable smartphone out there. Apple iPhone 7 Plus seamless blends hardware and software package into one nice and useful combination. Apple iPhone 6s Plus’ display may not be the most pixel dense out there yet offers good viewing angles and natural colour reproduction.
Apple iPhone 6s Plus’ 12MP rear camera combined with OIS makes for an excellent smartphone camera. The camera is fast and clicks picture in great detail. The smartphone also has one of the best app ecosystem out there. Google Gboard keyboard, Prisma and many other apps have landed on iOS first and Android later. Apple iPhone 6s Plus packs a 2,750mAh battery but easily gets past a day full of heavy usage. Read our full review here.
Samsung Galaxy S7 edge: Samsung Galaxy S7 edge is the best designed smartphone in the market. It had such a stunning a design that it became basemark for Galaxy Note 7’s design. The smartphone is fast, well designed and packs the second best smartphone display.
Samsung Galaxy S7 edge also has a large 3,600mAh battery which easily lasts a day full of heavy use. Read our review here.