Apple’s iPhone camera app could come with Augmented Reality integration, reports BusinessInsider citing people familiar with the matter. The report says that Apple is relying on several teams acquired from various startups to pull this off, even as a Bloomberg report had highlighted that the Cupertino giant is working on its own pair of smart glasses.
According to the Business Insider report, Apple iPhone users will be able to “point the phone at a real-world object and have it be recognized.” The augmented reality mode could also allow for the app to recognise faces and add filters to it, just like Snapchat. Apple acquired FaceShift a company that was working on such a technology in 2015.
Other Apple acquisitions around AR are Metaio and Flyby Media, which are also working in the company’s camera group, says the report.
In the company’s Q3 results for 2016, Apple CEO Tim Cook had said in his comments that they believe in the future of Augmented Reality and have invested in the technology. “AR can be huge, even if it doesn’t become a separate platform,” he had said at the time.
A report in March in the Financial Times has said Apple also has a secret team working on both VR and AR prototypes of headsets. The report said the secret research unit consists of staff poached from other companies.
In another interview with ABC News, Tim Cook had said, “Virtual Reality and Augmented Reality are incredibly interesting but that AR is more present compared to VR.” The Apple CEO had said that while virtual reality has great potential in the fields of education and gaming, he was putting his money on augmented reality to grow big.
A Bloomberg report said Apple is exploring the smart glasses business. The report notes, “Apple has talked about its glasses project with potential suppliers, according to people familiar with those discussions. The company has ordered small quantities of near-eye displays from one supplier for testing, the people said. Apple hasn’t ordered enough components so far to indicate imminent mass-production, one of the people added.”