Apple event kickstarts and Tim Cook starts with updates. Apple Music now has 17 million customers and has access to over 30 million songs and one of the best recommendations. Apple is also announcing iTunes Festival with the likes of One Republic, Elton John.
Apple says over 140 billion apps have been downloaded from the App Store. The growth rate has been 106 per cent in downloads year-over-year. App Store has also generated over twice the revenue compared to competition. Tim Cook added that iPhone and iPad is the most popular gaming device with over 5,00,000 apps.
Apple brings Super Mario to life with the game launching exclusively on iOS. Super Mario Run is arriving first on Apple’s mobile operating system. Apple wants Super Mario Run to be the latest reason to buy iPhone and iPad. A very compelling reason, we must say. Super Mario Run will release right in time for the holidays.
For Apple, iPhone sales are not doing exceptionally well anymore. Back in April, Apple announced first quarterly decline in sales since the launch of iPhone in 2007. In Q3 2016, profits declined 27 per cent year-over-year while the earnings beat the estimates.
Every quarter, the larger share of Apple’s revenue growth comes from iPhone and last quarter, Apple reported a decline of 15 per cent in iPhone sales. Apple sold 40.4 million units of iPhone as compared to 47.53 million during the same period last year. The decline in sales comes on the back of first ever quarterly decline reported in Q2 2016.
The silver lining for the company has been the smaller iPhone SE, which managed to attract consumers who preferred 4-inch device and especially convinced iPhone 5/5s owners to upgrade.
Apple’s guidelines at Q3 earnings call for next quarter revenue were better than one announced this quarter. Apple is expecting sales to pick up on the back of new iPhone sales.