Apple iPhone 7 and 7 Plus might have been launched last month, but a recent report suggests that a new colour variant – Jet White, might be on the cards. Apple introduced the glossy ‘Jet Black’ colour with the iPhone 7 lineup and has received positive response from consumers. According to a 9to5Mac report, which has quote a Japanese blog – saying that the Cupertino giant might add a new glossy white colour to its 2016 flagships.
Apple replaced its Space Grey colour with a new matte-black colour with the iPhone 7, 7 Plus this year. The company also introduced a new jet-black colour for its latest flagships, limited to only the top two (128GB and 256GB) variants of both devices. While the anodized aluminium matte-black variant is as durable as previous colours, the jet-black design has been noted to be a finger print magnet – while also being prone to easy scratching.
Apple has been successively adding new colours to its lineup since for quite some time. The iPhone 5s saw the addition of a gold colour variant, while the iPhone 6s got a new rose gold version. With the iPhone 7 however, the company has added two new colour (possibly three) variants.
Even while the new iPhone 7 Plus features a dual rear-camera setup that makes it look apart from the iPhone 6 Plus and 6s Plus, the iPhone 7 has little to distinguish it apart from Apple’s previous two flagships. Is the additional of so many new colour variants with the iPhone 7 an attempt to make them look apart and drive sales? It is also possible that following production delays, Apple deferred the launch of the jet-white colour to sometime later.
This might just be a rumour, as there is no precedence of Apple launching a new colour variant after the launch of a phone. If however the colour is coming, the company is sure to make an official announcement about it first.
A recent report by KGI Securities analyst, Ming-Chi Kuo has said that Apple is expecting a drop is demand for the iPhone 7 – which can be the reason for the introduction of a new colour variant. Kuo added that the Cupertino tech giant will not be launching a successor to the iPhone SE in 2017 to boost sales of its flagship phones.
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