Xiaomi’s Mi Air Purifier 2 will launch in India on September 21. Xiaomi’s India head Manu Jain tweeted out about a new product launch on the day, with the added message, “Every breath of fresh air is equally important!” Jain had also tweeted this message earlier,”#AirPollution is increasing every day – #Trucks #Autos #Construction #Factories. What are you doing to counter it?” hinting at the launch of its Air Purifier in the country.
In India Xiaomi has become synonymous with smartphones, and is now among the top three smartphone vendors for the top 30 cities (based on IDC data). But in China, the brand is beyond phones. Xiaomi’s Mi TV, Air Purifiers, Water Purifiers, bicycles, even rice cookers and pens are all products with their Mi branding. Recently the company launched it’s own laptop and drone in China as well. So far, India has only got the Xiaomi smartphones, and Mi Band and Mi Speaker.
The Mi Air Purifier will be the first from their home-centric products to launch in India. Given that both India and China have high levels of air pollution, especially in the cities like Delhi, it makes sense for any company to get into this market. India has recently seen a range of air purifiers from companies like Philips, Kent, BlueAir, Panasonic, etc, though most cost Rs 10,000 and above, especially those with better quality HEPA filters.
In China, the latest air purifier model is Mi Air Purifier 2. This one has a HEPA filter, activated carbon filter, along with night mode as well. The Air Purifier can be controlled via Xiaomi’s Mi Home app, which is on Google Play Store. In China, the price for the Mi Air Purifier 2 is Yuan 699, which is around Rs 7000 on conversion. It will be interesting to see how Xiaomi prices this product in India.
Check out Manu Jain’s tweet on the Mi Air Purifier launch below
— Manu Kumar Jain (@manukumarjain) September 14, 2016
Xiaomi’s Mi Air Purifier 2 launch will have a live-stream event as well. So far in India, Xiaomi has stuck with the online sale model, although Jain has indicated in the past they plan to expand into offline retail as well. We’ll have to wait and see if Xiaomi launches this product only online, and if it goes for a flash sale model for this product.
Xiaomi has shown it is serious about India and has been launching a slew of products here with phones like Redmi 3s, Redmi Note 3, Mi Max and the flagship Mi 5. With the air purifier it will take the plunge into a different direction altogether.