Sony has announced the launch of its new BRAVIA Z9D series in India today. Sony claims that the Z9D comes with the best of 4K HDR technology and delivers an advanced viewing experience by reproducing deeper blacks and brighter whites to showcase life-like colours details.
“The new “Z” signature designates a significant step forward and embodies a perfect accuracy in display technology. The Z9D series features a newly developed 4K image processor – the 4K HDR Processor X1 Extreme and a unique backlight technology- Backlight Master Drive, to attain extraordinary contrast and extremely accurate wide colour expression. It offers an even more impressive visual experience with more depth, texture and realism on the screen than ever before,” said Sony in a press statement.
The new television has introduced three new technologies; object-based HDR remaster, dual database processing, and Super Bit Mapping 4K HDR. The 4K HDR ProcessorX1 Extreme, the company claims, provides the ultimate 4K HDR visual experience and up-scale’s the standard dynamic range HD content to near 4K HDR quality individually for different sources like HDMI, Internet video services and USB port.
Backlight Master Drive technology in the television is designed to give a precision backlight boosting, allowing to expand contrast and brightness.
“The Z9D series draws inspiration from the ‘Slice of Living’ design concept and comes with clever cable management keeping the wires out of view and mounts it close on the wall like a picture frame. It has a slate design that encapsulates the ultimate experience where viewing goes beyond the screen. From the front, the design exudes sophistication in the form of a simple black slate table top design, letting viewers immerse themselves in the stunning power of 4K HDR. From the back, the design keeps all the cables completely concealed, ensuring that the device strikes an elegant look from any angle,” the statement added.
The new Z9D series will be running on Android TV version 6.0 Marshmallow with Sony’s exclusive user interface. The TV series comes with an expandable memory where users can use USB drive for extra app storage. The TV’s new upgraded Voice search function enables customers to search their channel names.
The new Z9D series will be available at select Sony Centers and electronic stores in India and will be priced at Rs 504,900. Pre-booking of the KD-65Z9D will start from October 15.