Sony India has announced a new range of memory cards today – UX series. The new SD card has a storage option of up to 256GB, making it the “Highest Capacity Card” ever produced by Sony. The SD card comes with fast data transfer speeds and 4K compatibility for cameras.
Sony is pitching its new memory card series for professional or semi-professional photographers and videographers. This is through the enhanced speed and transfer time of the SD cards, according to Sony. The available storage capacity on the card is 256GB, and comes with data transfer speeds of 94MB per second (reading) and 70MB per second (writing). The card gives a usable capacity of 230GB.
It also features an Ultra- High Speed (UHS Speed Class 3) rating. The memory card also supports the 4K technology, which Sony says will also minimise buffering when capturing still images in burst, multi-frame or panoramic modes.
The card carries a rating of UHS-I; Class 10 (SD Speed Class) and Class 3 (UHS Speed Class).
The new memory card comes with Sony’s File Rescue software. This software allows users to recover accidentally deleted photos, movies and also compatible with XAVC S codec mode recording. The SD card is protected with molded resin, making it remarkably durable, shockproof and resilient to extreme temperatures.
The SD Card UX series is available across all Sony Center and major electronic stores across India, and is priced at Rs 11,500.