Sony announces new 4K and HDR technology equipment

Sony has launched a new 4K and HDR technology equipment in partnership with Whistling Woods International (WWI).

By: Tech Desk | Published:October 6, 2016 4:46 pm
Sony, 4k, Sony 4k technology, Sony hdr technology, Sony new 4k equipment, sony media technology center, smtc, smtc mumba, sony 4k cameras, sony hdr shooting, gadgets, technology, technology news Sony has launched a new 4K and HDR technology equipment in partnership with Whistling Woods International (WWI).

Sony has launched a new 4K and HDR technology equipment in partnership with Whistling Woods International (WWI). This is an addition to Sony Media Technology Center (SMTC) Facility in Mumbai. SMTC will now teach the 4K live production, filmmaking and methodology. Students as well as media professionals such in the sports industry, cinematographers, and Director of Photography can use Sony’s facilities, attend training workshops and courses in film-making and live 4K broadcasting.

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Shinya Koshie, National Head, Professional Solution Division, Sony India said, “Sony is delighted to take the technology innovation ahead by enhancing the Sony Media Technology Center. With 4K and HDR becoming important tools in Broadcasting and Filmmaking field, SMTC will act as a great platform for aspiring filmmakers and industry professionals.”

Sony plans to provide training on 4K live production for sports application, 4K production and for drama application. The new training module will focus on production in 4K and HD quality. The center will organise seminars for 4K live production for sports, 4K cinematography cameras (F65/F55/F5) and OLED monitors for special training purposes.

Mikio Kita, Deputy Senior General Manager, Media Segment Business Division, Professional Solutions and Services Group (PSSG), Imaging Products and Solutions Sector, Sony Corporation said, “SMTC is Sony’s first and only such facility in India, and fourth such facility in the world, preceded only by USA, UK & China. With the 4K & HDR technology knowhow now being available along with Sony BRAVIA 4K HDR TVS, it will pave the way for a new way to enjoy television viewing in the future. He added, “SMTC initially had been launched in India in the year 2011 by Sir Howard Stringer (Then Chairman, CEO & President of Sony Corporation) and Mr. Subhash Ghai (Chairman, Whistling Woods International). Since then, SMTC has been providing training to all leading media professionals and students of WWI. With this collaboration between SMTC and WWI, the first phase of 4K cinema market development has been successfully laid.”

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