Snap Inc, aka Snapchat’s parent company has finally released its Spectacles, the $130 sunglasses that will let users record 10 second videos in one go and them upload them online. The company’s first hardware product appears to have a lot of people lining up to buy them. Snap Inc is using a rather cute-yellow coloured vending machine to dispense these.
Already on ebay, Snap Inc.’s Spectacles are retailing at $500 going up all the way to $1000 or more. Based on the tweets shared by Spectacles official account people are already sharing videos of their new Spectacles and videos they have shot with them.
Spectacles come with a 115-degree wide angle lens meant to recognise a person’s field of vision and will let users record videos of up to 10 seconds in go, although it can be increased to thirty seconds in the settings.
The Spectacles are compatible with iPhone 5 and later, running iOS 8 and above and Android devices running Android 4.3 and above with Bluetooth LE and Wi-Fi Direct. Users will have to pair the Spectacles with their phone to transfer the video content to their device; and Snapchat users can add Spectacles to their account as well.
To let people know that you’re recording them, there’s a light on the outside that goes on. There’s also an inward-facing light which turns on as well to alert the user. Spectacles come in three colour options: Black, Teal and Coral. The video recorded is a circular one.
Check out some of the tweets on the Spectacles:
— Spectacles (@Spectacles) November 10, 2016
— Stevo Jacobs (@stevodotorg) November 11, 2016
— Andy Milonakis (@AndyMilonakis) November 11, 2016
— Amanda Bucci (@amandabuccifit) November 11, 2016
— Bryan Bishop (@bcbishop) November 10, 2016
— nasty boy wes (@WeslehW) November 10, 2016
Snap Inc views these Spectacles as toys, and they are a much more fun, lighter and stylish version of smart glasses; not as geeky as Google Glasses. Snap Inc says they are selling these only in a limited quantities and view this as a fun toy.
The idea with Spectacles is to let people use a discrete, hands-free version of Snapchat at parties, other social occasions. And for now it looks like Snapchat’s new toy has a lot of takers.
Snap Inc’s Spectacles launch at a time when there are rumours of an IPO from the company, as well as increased efforts from Facebook to kill Snapchat by copying almost all the top features of the app. For Snap Inc and Snapchat, the next stage of growth will be important and closely watched.