Samsung Electronics India launched its new SSD T3 for the country starting at a price of Rs 10,999 for the 250GB, going up all the way to Rs 74,999 for the high-end 2TB version. The new all-metal body SSD T3 will be available in India starting March 21, and Samsung will start phasing out the older T1 series.
Just like the previous T1 series, the new T3 looks like a credit card, except this one is slightly thicker, but still light for its capacity, and weighs around 51 gms.
The T3 SSD comes with Samsung’s V-NAND technology (cell-to-cell vertical stacking) and SSD TurboWrite technology. The new T3 is geared at professionals, who wish to keep their data safe and secure.
Samsung’s new SSD T3 allows full encryption, and the company claims the SSD will continue to function even after being dropped from 6 feet.
“India is one of the first few markets in the world, after the US, other places to be getting the new T3 SSD. It is becoming a new interest area for the globe, especially consumers products, and it is one of faster growing economies. The consumer needs in India are growing. We as a global organisation feel that India is the right market for us to be in, and we’ve had reasonably good success with the earlier product,” said Sukesh Jain, Vice-President, Samsung India Electronics in an interaction with IndianExpress.com.
Jain says the SSD market in India is growing, and Samsung being the market leader plans to grow this segment further. He admits that while India has so far been a normal Hard-Disk based market, the company plans to spread awareness and education about the benefits of its new SSDs.
“What we are seeing is that there is a lot of interest in lifestyle products, and people are ready to spend money, if they can get higher value out of it. People are now more open to new ideas, and we see this market getting created here,” he added.
On the pricing of the 2TB version, Jain says that they have created a product which was non-existent in the market, and adds that it is aimed at professionals to enhance their productivity, and give them the opportunity to back up their entire data.Jain says the product is not meant for the mass market, but targeted at niche segments. Globally Samsung controls half of the SSD market, and plans to boost its share in India.
Samsung has introduced the new SSD T3 in four versions: 250GB, 500GB and 1TB and 2TB. It comes with AES-256 bit hardware encryption, and offers sequential read/write speeds of up to 450 megabytes per second (MB/s) with a USB 3.0 super speed interface.
The new T3 has a metal body with a shock resistant internal frame and has a thermal guard, to prevent overheating. T3’s dimensions are 74x 58 x 10.5 mm. T3 also has an adopted USB 3.1 Type C connection, and is also compatible with Android smartphones and tablets, as well as Windows or Mac OS.
The pricing for T3 series is Rs10,999 for 250GB, Rs 18,999 for 500GB, Rs 37,999 for 1TB and Rs 74,999 for 2TB.